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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
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Why you might want to take out an LV= 50 Plus life insurance plan

When you're covered by our 50 Plus life insurance plan, we’ll pay a cash lump sum when you're no longer around to help towards funeral costs, unpaid bills or a financial legacy for your grandchildren or loved ones.

Cover features

  • Guaranteed cash lump sum for your loved ones when your policy pays out.
  • Guaranteed full cover after one year. If you die before we'll pay back the premiums paid into your plan.
  • No medical or health questions.
  • Monthly premiums from £7 (depending on age) - up to £50 online and up to £100 over the phone.
  • £1,000 minimum amount of life cover.
  • You can apply for this life insurance plan if you're permanently living in the UK and are aged between 50 and 80.
  • Funeral Benefit Option – get an additional £300 contribution.
  • Choose a complimentary gift
  • Guaranteed acceptance.
  • Fixed payments that never go up.
  • After your 91st birthday the insurance continues but you won't have to pay any more premiums.

Important information

  • Maximum of £25,000 of cover available.
  • Premiums payable for life or until your 91st birthday.
  • You could pay more in total than the plan pays out on your death.
  • This is not a savings plan and it has no cash in value at any time. If you stop paying, you won't get anything back.
  • Your amount of insurance is fixed when your plan starts, inflation will reduce the value.
  • If you die in the first year the plan may only pay out the premiums you've paid.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that’s worth over £325,000 (tax years 2015/16 to 2017/2018).
  • If you have already taken out the Funeral Benefit Option on a previous plan, you may not be able to take out this option on further plans.

Getting a 50 Plus quote from us is quick and easy

  • No medical
  • No health questions
  • Affordable life cover
  • Full cover after 12 months

How to get insured with the 50 Plus Plan

All we ask is that you’re a UK resident, you’re aged 50 to 80.

  1. Read the product information to help you understand the plan benefits.
  2. Get an online quote.
  3. Apply online or speak to a member of our friendly staff on 0800 197 0517 quoting offer code IELO.

Our lines are open Monday to Friday 8am - 8pm and Saturday 8am - 4pm.

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code IELO

TextDirect: 18001 0800 197 0517

8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

What's on your Wishlist?

50 Plus Wishlist TV Advert

Complimentary Gift

Complimentary Gift when you apply.

*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Are you an existing customer?

Make a claim

Useful information about making a new claim or finding out about an existing one.

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More about LV= 50 Plus Plan claims

Membership services

Free access to qualified health, legal and counselling professionals.

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More on our Member Care Line

Make changes

Check or change policy details like your name, address, direct debit, request policy documents or put your policy in trust.

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Change your details

Which product?

Whatever your situation, we can help you choose the product that suits your needs.

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Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

Get some help

LV=, County Gates, Bournemouth, BH1 2NF, UK