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Over 50 Life Insurance

Our 50 Plus plan pays a lump sum when you’re no longer around

  • Guaranteed acceptance - no medical or health questions
  • Affordable life cover - starts from just £5 a month
  • 9 out of 10 customers would recommend us
Julie Walters - New better rates

*The amount of cover you get for your money is better now than it was between 21st December 2012 and 22nd April 2013.

Why you might want to take out an LV= 50 Plus plan

We’ll pay a cash lump sum when you are no longer around to help towards funeral costs, unpaid bills or a financial legacy for your grandchildren or loved ones.

Cover features

  • Guaranteed cash lump sum for your loved ones
  • Guaranteed full pay out after one year. If you die before we'll pay back the premiums paid into your plan.
  • No medical or health questions.
  • Premiums from £5 - £50 available online.
  • Premiums from £5 - £100 over the phone.
  • Available to UK residents aged 50 – 80.
  • Funeral benefit option – Get an extra 10%.
  • Choose a free gift - £30 M&S vouchers, Digital photo frame or DAB radio
  • Guaranteed acceptance
  • Fixed payments that never go up
  • After your 90th birthday the cover continues but you won't have to pay any more premiums.

Important information

  • Maximum of £25,000 of cover available.
  • Premiums payable until your 90th birthday.
  • You could pay more in total than the plan pays out on your death.
  • If you stop paying, you won’t get anything back.
  • Your amount of cover is fixed when your plan starts, inflation will reduce the value.
  • If you die in the first year the plan may only pay out the premiums you've paid.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that’s worth over £325,000 (tax years 2013/2014 to 2017/2018).

Our over 50s life insurance application is quick and easy

How to buy the 50 Plus Plan

All we ask is that you’re a UK resident, you’re aged 50 to 80 and your premiums are at least £5 a month.

  1. Read the product information to help you understand the benefits of the product.
  2. Get an online quote.
  3. Apply online or speak to a member of our friendly staff on 0800 197 0517 quoting offer code IELO.

Our lines are open Monday to Friday 8am - 8pm and Saturday 8am - 4pm.

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code IELO

Textphone: 18001 0800 197 0517

We may record and / or monitor calls for training and audit purposes.

Free gift

Choose one of our free gifts when you apply.

Choose one of our free gifts

Whatever your situation, we can help you choose the product that suits your needs.

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An insurance provider you can trust, paying claims since 1843.

  • Full payout after one year
  • Easy application process
  • Policy summary
  • Our services

View policy documents

Speak to one of our agents for a quote or for more information about our over 50s life cover.

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LV=, County Gates, Bournemouth, BH1 2NF, UK

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