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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months

Why you might want to take out an LV= 50 Plus life insurance plan

When you're covered by our 50 Plus life insurance plan, we’ll pay a cash lump sum when you're no longer around to help towards funeral costs, unpaid bills or a financial legacy for your grandchildren or loved ones.

Cover features

  • Guaranteed cash lump sum for your loved ones when your policy pays out.
  • Guaranteed full cover after one year. If you die before we'll pay back the premiums paid into your plan.
  • No medical or health questions.
  • Monthly premiums from £7 (depending on age) - up to £50 online and up to £100 over the phone.
  • £1,000 minimum amount of life cover.
  • You can apply for this life insurance plan if you're permanently living in the UK and are aged between 50 and 80.
  • Funeral benefit option – Get an extra 10%.
  • Choose a free gift - £30 M&S Gift Card, Red Letter Experience Days or £30 Argos/Homebase Gift Card.
  • Guaranteed acceptance.
  • Fixed payments that never go up.
  • After your 90th birthday the insurance continues but you won't have to pay any more premiums.

Important information

  • Maximum of £25,000 of cover available.
  • Premiums payable until your 90th birthday.
  • You could pay more in total than the plan pays out on your death.
  • This is not a savings plan and it has no cash in value at any time. If you stop paying, you won't get anything back.
  • Your amount of insurance is fixed when your plan starts, inflation will reduce the value.
  • If you die in the first year the plan may only pay out the premiums you've paid.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that’s worth over £325,000 (tax years 2013/2014 to 2017/2018).

Getting a 50 Plus quote from us is quick and easy

  • No medical
  • No health questions
  • Affordable life cover
  • Full cover after 12 months

How to get insured with the 50 Plus Plan

All we ask is that you’re a UK resident, you’re aged 50 to 80.

  1. Read the product information to help you understand the plan benefits.
  2. Get an online quote.
  3. Apply online or speak to a member of our friendly staff on 0800 197 0517 quoting offer code IELO.

Our lines are open Monday to Friday 8am - 8pm and Saturday 8am - 4pm.

You can phone us

Call our friendly UK-based team for more information or a quote:

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0800 197 0517
Quoting offer code IELO

Textphone: 18001 0800 197 0517

8am - 8pm Monday to Friday
8am - 4pm on Saturday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Feel the love with LV=

What does the British public love?

50 Plus vox pop TV ad

Free gift

Choose a free gift when you apply.

Choose one of our free gifts

Whatever your situation, we can help you choose the product that suits your needs.

Compare life cover products

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

  • Policy summary
  • Our services

View policy documents

Speak to one of our agents for a quote or for more information about our over 50s life cover.

Get some help

LV=, County Gates, Bournemouth, BH1 2NF, UK

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