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50 Plus from LV=

Up to £25,000 life cover for the over 50s to help with things like funeral expenses and unpaid bills when you're no longer around. Cover from just £5 a month.

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50 Plus quick guide

  • You don’t need a medical or have to answer health questions.
  • We guarantee to accept you if you're  between 50 and 80 and a UK resident (except Channel Islands and Isle of Man).
  • Choose a free gift when your plan starts.
  • Get an extra 10% with our Funeral Benefit option.
  • We'll pay your family the guaranteed sum, as long as you don't die in the first year of your plan.
  • This cash lump sum can help with funeral expenses and unpaid bills, or be a gift for your grandchildren.
  • Get up to £25,000 of cover.
  • Cover from just £5 a month - see example table.
  • The amount of cover depends on your age and sex - see example table.
  • Your spouse or partner can also apply.
  • You stop paying premiums after your 90th birthday, but you'll still be covered. 
  • We have a simple and efficient claims process (usually only one or two weeks to be paid). 

Important things you should know

  • Your cover amount is fixed when your plan starts and doesn't change. This means it won't keep up with inflation and will buy less in the future.
  • If you were to die in the first 12 months of your plan starting, your family may only get what you've paid in.
  • If you cancel your plan, you won’t get any refund or return of premiums you’ve paid.
  • Payment from this plan will normally go to your estate. Inheritance tax could apply to the part of your estate that's currently worth more than £325,000. The amount of tax paid will depend on your personal circumstances.
  • Depending on how long you live, the amount of premiums paid might be more than the cash sum paid when you die.

To apply for LV= 50 Plus:

All we ask is that:

  • you're a UK resident (except in the Channel Islands or Isle of Man)
  • you're between 50 and 80
  • your premium is at least £5 a month

Is our 50 Plus plan not right for you?


Next steps

Get a 50 Plus quote

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