Guaranteed 50 Plus plan
Pays a cash lump sum when you're no longer around to help pay towards funeral costs or any other unpaid bills.
50 Plus plan - The basic facts
- Guaranteed cash lump sum for your loved ones or to help towards funeral expenses.
- No medical or health questions.
- For ages 50 to 80.
- Full cover after one year.
- Premiums from £5 to £50 a month available online.
- Maximum of £25,000 of cover available.
- Funeral benefit option
What are you looking for?
For a quote or more information please call our friendly team on;
0800 197 0517
Quoting offer code IELO
*We may record and / or monitor calls for training and audit purposes. For textphone first dial 18001.
Additional benefits
- Guaranteed acceptance if you're aged 50 to 80 and a UK resident.
- Get an extra 10% with our funeral benefit option.
- After your 90th birthday the cover continues but you won't have to pay any more premiums.
- Premiums of up to £100 a month available over the phone.
Important information
- This information shouldn't be taken as advice. You should decide if it's right for you and
speak to a Financial Adviser if you're not sure. - If you phone we can offer information on LV= products only.
- Guaranteed full payout after the first year. If you died before this we'd pay you the amount paid into your policy.
- Premiums payable until your 90th Birthday. You could pay more than paid out on death.
- If you stop paying, you won't get anything back.
- Your amount of cover is fixed when your plan starts, inflation will reduce the value.
- Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2011/2012 to 2014/2015).
Not sure about some of the words we use? Turn on our Glossary here.Glossary loading...
Get a 50 Plus quote online and you could be covered in minutes.
How to buy the 50 Plus plan
All we ask is that you're a UK resident, you're aged 50 to 80 and your premiums are at least £5 a month.
1. Read the product information to help you understand the benefits of the product.
2. View our rate table or get an online quote.
3. Apply online or speak to a member of our friendly staff on 0800 197 0517 quoting offer code IELO. Our lines are open Monday to Friday 8am - 8pm. Or Saturday 8am - 4pm.
Why choose LV=?
At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.
- 100% of claims paid after the first year.
- 98% of our customers found our application easy.
- Easy claims process.
- 90% of our customers would recommend us.
How we compare
Provider | No medical | Guaranteed acceptance | Guaranteed full payout |
|---|---|---|---|
LV= |  | | After one year |
AXA | | | After two years |
Legal & General | | | After two years |
Information sourced directly from product providers' Policy Summaries, on the
26 July 2011.
What some of our customers say:
"...Everyone over 50 should apply, I highly recommend this policy."
Mr Gorman, 51, has held a policy since September 2010.
"...I can live with peace of mind knowing that my family will have no problems."
Mrs Lamport, 75, has held a policy since October 2010.
