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50 Plus plan – LV=

Life cover for the over 50s from just £5 a month

The 50 Plus plan from LV= will pay out a guaranteed cash lump sum to help towards things like funeral expenses and unpaid bills when you are no longer around.


Cilla Black

Guaranteed acceptance for UK residents

There are no medical or health questions with our 50 Plus Plan. And if you are a UK resident aged 50-80 you are guaranteed to be accepted. Your family will receive a guaranteed payout if you die more than 1 year after your 50 Plus Plan starts.


Quick guide to the 50 Plus plan from LV=

 Guaranteed cash payout if you die more than 1 year after
     you start the plan.

 A cash lump sum that can help with funeral expenses, 
     unpaid bills or to leave a gift for your grandchildren.

 It costs from just £5 a month

 A choice of free gift when your plan starts - find out more

 Guaranteed acceptance – as long as you are permanently 
     living in the UK and are between 50 and 80 years old

 No medical. No health questions

 Your spouse or partner can also apply for a plan

 After your 90th birthday premiums stop but cover 
     continues for the rest of your life!

 Simple and efficient claims process
     (Usually only 1 to 2 weeks from notification to payout)

 Get a 50 Plus quote and buy online in minutes


Important things you should know:

 Your cover is fixed when your plan starts and doesn't 
     change. This means it won't keep up with inflation and 
     will buy less in the future.

 If you were to die in the first 12 months of your plan 
     starting, it may only pay out what you have paid in.

 Please note that this protection plan has no cash in value 
     at any time.

 Payment from this plan will normally go to your estate.
     Inheritance tax could apply to the part of your estate 
     that is currently worth more than £312,000. Tax 
     treatment depends on your personal circumstances.

 Depending on how long you live the amount of premiums 
     paid might be greater than the cash sum paid on death.



LV= 50 Plus Plan - As seen on TV!

Cilla Black 50 Plus TV advert

We have launched our second 50 Plus plan TV advert, which once again stars Cilla Black. You can view our latest 50 Plus advert or have a look behind the scenes and find out how it was made.


Next Steps


We are able to provide literature and communications in the following alternative formats:  Braille, large print, audio tape.  Should you require information on this product or service in any of these formats, please contact us.

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