The 50 Plus plan from LV= will pay out a guaranteed cash lump sum to help towards things like funeral expenses and unpaid bills when you are no longer around.

Guaranteed acceptance for UK residents
There are no medical or health questions with our 50 Plus Plan. And if you are a UK resident aged 50-80 you are guaranteed to be accepted. Your family will receive a guaranteed payout if you die more than 1 year after your 50 Plus Plan starts.
It's easy to sort out - You can apply for the LV= 50 Plus plan online, download an application form or call us.
Guaranteed cash payout if you die more than 1 year after
you start the plan.
A cash lump sum that can help with funeral expenses,
unpaid bills or to leave a gift for your grandchildren.
It costs from just £5 a month
A choice of free gift when your plan starts - find out more
Guaranteed acceptance – as long as you are permanently
living in the UK and are between 50 and 80 years old
No medical. No health questions
Your spouse or partner can also apply for a plan
After your 90th birthday premiums stop but cover
continues for the rest of your life!
Simple and efficient claims process
(Usually only 1 to 2 weeks from notification to payout)
Get a 50 Plus quote and buy online in minutes
Your cover is fixed when your plan starts and doesn't
change. This means it won't keep up with inflation and
will buy less in the future.
If you were to die in the first 12 months of your plan
starting, it may only pay out what you have paid in.
Please note that this protection plan has no cash in value
at any time.
Payment from this plan will normally go to your estate.
Inheritance tax could apply to the part of your estate
that is currently worth more than £312,000. Tax
treatment depends on your personal circumstances.
Depending on how long you live the amount of premiums
paid might be greater than the cash sum paid on death.
LV= 50 Plus Plan - As seen on TV!

We have launched our second 50 Plus plan TV advert, which once again stars Cilla Black. You can view our latest 50 Plus advert or have a look behind the scenes and find out how it was made.
We are able to provide literature and communications in the following alternative formats: Braille, large print, audio tape. Should you require information on this product or service in any of these formats, please contact us.
For over 50s life insurance
Find the telephone number you need here