50 Plus plan TV advert
In life there are no retakes or rehearsals.
We have just the one chance to do the best we can for the people we love.

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LV= 50 Plus plan - life insurance cover for the over 50s from £5 a month
The TV advert promotes the LV= 50 Plus plan, a life insurance plan specifically designed for UK residents aged 50-80. The 50 Plus plan from LV= provides cover without the need to take a medical or to answer any health questions - you're guaranteed to be accepted. It pays a cash lump sum on death which can help towards funeral expenses and unpaid bills. So why not have a look at the LV= 50 Plus plan and see if we can help protect your loved ones.
Next Steps
Call us on 0800 197 0517 quoting offer code IELO
Lines open:
8am - 8pm Monday to Friday
8am - 4pm Saturday
For Textphone call 18001 followed by the advertised number.
Your call may be recorded and/or monitored for training and monitoring purposes.









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