50 Plus plan TV advert

Looking after what you love

This is the latest advert in our series of 50 Plus plan commercials. It focuses on the family and looking after what you love. After all, the main reason for taking out life cover is surely to help your family and loved ones financially when you’re no longer around.

For this new 50 Plus plan TV advert we used three different families, with each one telling us how the money they received from the 50 Plus plan helped them when they lost a parent.

We're helping people all over the country look after what they love.

LV= 50 Plus plan - life insurance cover for the over 50s from £5 a month

The TV advert promotes the LV= 50 Plus plan, a life insurance plan specifically designed for UK residents aged 50-80. The 50 Plus plan from LV= provides cover without the need to take a medical or to answer any health questions - you're guaranteed to be accepted. It pays a cash lump sum on death which can help towards funeral expenses and unpaid bills. So why not have a look at the LV= 50 Plus plan and see if we can help protect your loved ones.

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