50 Plus - TV Advert 2008

At LV= we have launched the second TV advert for our 50 Plus product.  The new advert once again stars Cilla Black, who became the face of the LV= 50 Plus plan TV advertising campaign in June 2007, but has a different theme – ‘Look after what you love'. The first 50 Plus advert was very much about nostalgia as Cilla revisited the Sixties and reflected on her life. This time the focus of the over 50s life insurance advert is ‘look after what you love' and Cilla talks about looking after your family, whilst she strolls through a park.

The TV advert promotes the LV= 50 Plus plan, a life insurance policy aimed at 50 to 80-year-old UK residents. The 50 Plus plan provides cover without the need to answer any health questions. So why not have a look at the LV= 50 Plus plan and see if we can help protect your loved ones.

As a mutual organisation with no shareholders, LV= really cares about its customers and the community, and is now collaborating with one of Cilla Black's chosen charities. LV= will donate £1 to the charity Women's Royal Voluntary Service (WRVS) for every new 50 Plus plan taken out during 2008. The funds raised will be used to support the range of services provided by WRVS' 56,000 volunteers, helping elderly people alleviating loneliness and helping older people to get out and about.