50 Plus plan from LV=
Up to £25,000 life cover for the over 50s to help with things like funeral expenses and unpaid bills when you're no longer around.

The information below shouldn't be considered as advice to take out our 50 Plus plan. It's up to you to decide if it's right for you. If you're unsure you should speak to a Financial Adviser.
50 Plus plan quick guide
- No medical or health questions.
- Guaranteed acceptance if you're aged 50 to 80 and a UK resident.
- Get an extra 10% with our Funeral Benefit Option.
- Your family will get a cash lump sum to help with funeral expenses and unpaid bills.
- The guaranteed sum could also be a gift for your grandchildren.
- Get up to £25,000 of cover.
- Cover from just £5 a month - see example.
- Your premium is fixed.
- The amount of cover depends on your age and gender - see example table.
- Your spouse or partner can also apply.
- Cover continues for free when you're 90.
- Our claims process is simple and efficient.
- Choose a free gift when your plan starts.
Important things you should know
- If you die in the first year of your plan, your family may only get what you've paid in.
- Your cover amount is fixed when your plan starts and doesn't change. It won't keep up with inflation and will buy less in the future.
- If you cancel your plan, you won't get back any premiums you've paid.
- Premiums paid might be more than the cash sum paid when you die.
- If you stop paying your premiums, you may not be covered when you need it most.
- Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax year 2010/2011). The amount depends on your circumstances.
To apply for an LV= 50 Plus plan:
All we ask is that:
- you're a UK resident
- you're aged 50 to 80
- your premium is at least £5 a month







