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50 Plus plan - life insurance cover for the over 50s

Guaranteed acceptance - with no medical required.  It's so easy to sort out - Buy online or download our application form!

Full Cover after 1 year
One of the great advantages of the 50 Plus plan form LV= is that your cover will pay out in full if you die more than one year after your plan starts. If you were to die in the first 12 months of your plan starting, it may only pay out what you have paid in. It is this that allows us to be able to offer guaranteed acceptance without the need for a medical or health questions.


With our no-nonsense life cover plan, it's simple to make sure those close to you will have a cash lump sum to help with the cost of any bills and funeral expenses when you are no longer around.

Our premiums start from £8 per month and we guarantee to accept you for life insurance as long as you are a UK resident aged 50 to 80 when your policy starts.

Why Choose the LV= 50 Plus plan

  • Premiums start from £8 a month. Depending on how long you live, the total amount of premiums you pay, may be greater than the cash sum paid in the event of your death.
  • Guaranteed Acceptance as long as you are a UK resident aged 50-80.  
  • Guaranteed Pay out on death. However, if you die within the first 12 months, depending on the circumstances we may only pay out the premiums you have paid, without interest.
  • Automatic LV Membership status as long as you pay at least £10 a month.
  • Get a Quote and Buy online in minutes

Please note that this protection plan has no cash in value at any time.

Payment from this plan will normally go to your estate which may be subject to Inheritance Tax. Tax treatment depends on your personal circumstances. Please refer to the Policy Summary for details of how benefits from your plan will be taxed. Any references to taxation are based on our understanding of HM Revenue and Customs practice, which is subject to change


Apply today and receive a free gift of your choice to welcome you once you've paid your first premium. 
For more information on the Welcome Gifts available, please read about them here



Dignity Caring Funeral Services


The cost of a traditional cremation funeral is expected to rise to £3,350 by 2013.  

Source Dignity 2007.

Our 50 Plus plan could help towards this cost depending on the level of cover you choose.



WRVS logo

WRVS provides a range of services to help people in need who might otherwise feel lonely and isolated.  

If you decide to take out a policy, LV= will make a donation to WRVS of £1 per policy.



Next Steps


We are able to provide literature and communications in the following alternative formats:  Braille, large print, audio tape.  Should you require information on this product or service in any of these formats, please contact us.

50 Plus plan - Cilla Black

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For over 50's life insurance

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