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        "text": "LV= life insurance starts from £5 a month. However, your individual price will depend on several different factors. These factors include, but are not restricted to, your age, health, lifestyle, and the length of your insurance term."
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        "text": "<p>Our life insurance and life with critical illness cover can run between 5 to 50 years. Your life insurance policy must end before your 90th birthday.</p><p>It’s up to you to decide how long you want your cover to last. However you might want to think about things like:</p><p>If the money is going to be used to help pay the costs of raising your children, you might want it to end once your youngest is old enough to support themselves.</p><p>If the money is to be used to repay a mortgage, you may want it to end when the mortgage is repaid.</p><p>If you are unsure, you should speak to a financial adviser.</p>"
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        "text": "<p>Life insurance pays out to your loved ones should the worst happen and you pass away within your plan’s term.</p><p>With LV= life insurance, terminal illness cover is included at no extra cost. This covers and pays out a cash lump sum if you are diagnosed with a terminal illness and are not expected to live for more than 12 months.</p>"
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        "text": "Once LV= has everything needed and agrees to pay a claim, it can take between 3-5 working days for funds to clear. However, the total time will depend on our specific requirements, and we may reduce the amount payable or refuse payment if the insured person’s application was not completed truthfully and accurately."
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    <p>Cover from just &pound;5 a month</p>
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    <p>98% of claims paid in 2025</p>
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    <p>Up to &pound;400 of e-Gift cards with new policy</p>
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</ul>
</div></div></div></div></div></div></div><span class="cta cta--primary cta--icon"><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform: rotate(-90deg);"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#fff"></path></svg></span><a id="4A23F048FDF04C7E93973A234C482AB0-4403CE561F1A4E40AE94C736F738F0A5https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank">Get a free quote</a></span><span class="cta cta--secondary"><a id="4A23F048FDF04C7E93973A234C482AB0-CBE293B541424599AE7E8E1C18C40B91/life-insurance/calculator" href="/life-insurance/calculator">See how much cover I need</a></span></div></div></div></div></div>
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<h3><span class="quick-links__title">Quick links:</span></h3>
<ul class="quick-links__list">
    <li><a href="#types">Types of life insurance</a></li>
    <li><a href="#why">Why choose us</a></li>
    <li><a href="#whats-covered">What's covered</a></li>
    <li><a href="#guide">Step-by-step guide</a></li>
    <li><a href="#faqs">FAQs</a></li>
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<div><section class="module important-information theme-white module--product module-curve-top-convex module-noCurveBottom      theme--text-green "><div style="position:absolute;width:100%;top:0;bottom:auto;left:0;pointer-events:none" class="undefined modulecurve"><svg version="1.1" x="0px" y="0px" viewBox="0 0 1439 35.6" preserveAspectRatio="xMinYMin" style="display:block;line-height:0;width:101%;z-index:3;top:0;bottom:auto;left:0;margin-bottom:-1px;margin-top:-1px;margin-left:-0.5%;height:auto" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" xml:space="preserve"><defs><linearGradient id="5869bc49-b065-41ae-bbe6-9c684eeccf6c-top-gradbg"><stop offset="0%" stop-color="#ffffff"></stop><stop offset="100%" stop-color="#ffffff"></stop></linearGradient><mask id="5869bc49-b065-41ae-bbe6-9c684eeccf6c-top-mask"><path d="M0,36S294,0,719.5,0,1439,36,1439,36V0H0Z" fill="#ffffff" style="transform:translateY(-0.3px)"></path></mask></defs><rect mask="url(#5869bc49-b065-41ae-bbe6-9c684eeccf6c-top-mask)" fill="url(#5869bc49-b065-41ae-bbe6-9c684eeccf6c-top-gradbg)" style="transform:translateY(-0.3px)" width="1440" height="35.6"></rect></svg></div><div class="wrapper"><div class="container important-information__container"><h2 class="label">What is life insurance?</h2><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><p class="title h2">What is life insurance?</p>
<p><span>Life insurance provides a financial payout to your loved ones if you were to pass away during the term of the policy, helping protect their future when they need it most.</span></p>
<h3><span style="color: #178830;">Why get life insurance?</span></h3>
<p>Having the right cover in place gives you and your family valuable peace of mind.</p>
<p>It can cover major commitments such as your mortgage, giving you confidence your loved ones have a place they can call home. Life insurance can also cover any future plans you may have to support your children with further education.</p></div></div><div><div class="editablediv"><h3><span style="color: #178830;">Why choose LV= Life Insurance?</span></h3>
<div class="bulleted"><ul class="">
    <li>
    Get a quote in under 5 minutes.</li>
    <li><a rel="noopener noreferrer" href="https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" target="_blank" title="Claims PDF">98% claims paid</a>*.</li>
    <li>Once we've made our final decision, we aim to pay a claim within 3 days.</li>
    <li>You&rsquo;ll get free access to <a href="/members/doctor-services" title="Doctor services page">LV= Doctor Services</a>&nbsp;&amp; <a href="/members/legal-advice-line" title="Legal Advice Line page">Legal Advice Line</a>&nbsp;alongside other LV= membership benefits.</li>
    <li>Terminal illness cover included at no extra cost.</li>
</ul></div>
<p>*This is based on claims paid in 2025 for Life Insurance, Terminal illness and Whole of Life products. Please note our Whole of Life products are no longer available.</p></div></div></div></div></div></section></div>
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<a href="https://www.forbes.com/lists/worlds-best-life-insurance-companies/" target="_blank" rel="noopener noreferrer" style="font-weight:bold;" title="Link to Forbes awards page">Find out more</a>
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<div><section class="module important-information theme-dusty-mint module--product module-noCurveTop module-noCurveBottom      theme--text-black "><div class="wrapper"><div class="container important-information__container"><h2 class="label">Claim up to &#163;400 in gift cards</h2><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><p class="title h2">Get up to &pound;400 worth of e-Gift cards when you take out LV= Life Insurance</p>
<p class="title h2"><img src="/-/life/media/life-images/life-insurance/other/gift-voucher-400-360x225.png" style="height:225px; width:360px;" _languageinserted="true" alt="Image with example eGift vouchers" /></p></div></div><div><div class="editablediv"><p>If you take out a policy on LV.com and pay at least six monthly premiums, you could benefit from having up to &pound;400 of e-Gift cards to spend. The amount you get depends on the premium you pay and&nbsp;<a href="#faqs" title="Voucher terms and conditions ">Terms and conditions apply</a>.</p>
<div class="product-features__cta"><span class="cta cta--secondary cta--reducedPadding"><a rel="noopener noreferrer" id="88AD0E50F4494D888430AD74981D2D6C-552E940E7DC844AEB284DC704B8090C6https://lifeinsurance.lv.com/?promotioncode=ZJHO" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank" title="Get a Life Insurance quote">Get a Life Insurance quote</a></span></div></div></div></div></div></div></section></div>


<div><section class="module important-information theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container important-information__container"><h2 class="label">DISCOVER JENNIE’S STORY</h2><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><p class="title h2">Protecting your family&rsquo;s future &ndash; whatever it may hold</p>
<p>We can&rsquo;t predict the future, but we can prepare for the unexpected. Jennie Gow is a Formula 1 broadcaster, a wife, a mum and a stroke survivor. Her story reminds us how quickly things can change.</p>
<p>Taking out protection is a simple step that can make a real difference when things don't go to plan. <a href="/about-us/news/jennie-gow-interview" title="Jennie Gow interview page">Read Jennies full story</a>.</p></div></div><div><div class="editablediv"><div class="editablediv"><div class="video_wrapper"><iframe frameborder="0" allowfullscreen="" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" title="An interview with LV= member, Jennie Gow" src="https://www.youtube.com/embed/Cf2b-Zpx4hM?autoplay=false&amp;cc_load_policy=0&amp;cc_lang_pref&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.lv.com&amp;widgetid=1&amp;forigin=https%3A%2F%2Fwww.lv.com%2Fabout-us%2Fnews%2Fjennie-gow-interview&amp;aoriginsup=1&amp;gporigin=https%3A%2F%2Fwww.lv.com%2Flife&amp;vf=1" id="widget2" data-gtm-yt-inspected-8664579_38="true" data-gtm-yt-inspected-13="true" data-gtm-yt-inspected-12="true" width="100%" height="100%"></iframe></div>

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    <p style="color:#04589b;">View video transcript</p>
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<div class="video_accordion_content">
    <p><span>My name's Jennie Gow. I'm an F1 presenter and pitlane reporter for the BBC. I love motorsports and get to travel the world with the F1 circus, which is what they call it, but I'm also a wife and a mum to a little girl and I love my life. I'm very lucky.&nbsp;</span></p>
<p><span>My life changed drastically on the 29th of December 2022, a date that I will now always remember. I picked up a really heavy cold just before Christmas. I spoke to the doctors. They said it was nothing to really worry about. When I coughed, kind of, one last time, and that cough ruptured or dissected the carotid artery, which is one of the four arteries that go up from your neck into your brain.&nbsp;And obviously I didn’t realise that, but yeah, that cough was the final straw, I suppose.&nbsp;That’s when I collapsed in the bathroom and obviously my husband found me and that’s when the whole stroke kicked in.</span></p>
<p><span>I don't really remember too much.&nbsp;It's like a shutter opening and closing of my memories. I don't remember the trip into the hospital at all, apart from my daughter was there and she held my hand and that was the last time.&nbsp;</span></p>
<p><span>Yeah, that was the last time my hand actually was working, cause the right-side paralysis set in at that point.&nbsp;</span></p>
<p><span>I remember my husband coming in. That was surreal, and then my daughter came in as well and by that point, I couldn't reach out to them or touch them and &nbsp;I couldn't speak to them, still didn't really know what was going on. I wasn't really that aware of my surroundings and why I was there even. So at that point in time, I think my husband was going through a whole world of emotions. He was in a relatives room,&nbsp;being briefed about what had happened.</span></p>
<p><span>And they did confirm to him that I'd had a stroke and that it could be certainly life altering, but also potentially fatal. Even though they removed the clot, it's not quite as simple as that. The brain doesn't just heal, the damage that is done is there forever.&nbsp;</span></p>
<p><span>I remember waking up and obviously I was in this operating theatre. I had no idea where I was or what had happened. My husband was by my side, so that was reassuring, but I still couldn't speak to him, I still couldn’t really gesture to him. I just had no words and that was really hard.&nbsp;</span></p>
<p><span>And for me as a broadcaster, not being able to speak was so alien. So, all I could concentrate on with that was trying to fix myself, I suppose, to try and get myself back to speaking.&nbsp;</span></p>
<p><span>The care that I received was amazing. Honestly, the nurses, the therapists and the doctors were all amazing. I was so lucky. The nurse in particular, that I remember. She said you need to try and find your voice again. So get angry and just in your head try and shout it out.&nbsp;</span></p>
<p><span>Get angry and just say Ah, and somehow I did and.&nbsp;Yeah, she was so kind.&nbsp;And I would not be beaten.&nbsp;</span></p>
<p><span>It's really hard looking back at that cause you know that that moment might have been a defining moment in your life.&nbsp;But thank goodness she was there and she drove me and made me speak again.&nbsp;</span></p>
<p><span>So I have this amazing financial adviser called Ian who runs a little company called Druthers, and he advised us in, I think August of 2022 that it would be wise to take some sort of protection for my income just in case the worst happened. </span></p>
<p><span>And at that point you think, but do I need it? I'm perfectly fit and well, but took out a policy with LV= just to protect my income going forward and that was quite an astute move, it turns out. No one had a glass ball. We didn't know what was about to happen, but when we were in hospital, just knowing that we had that protection and that LV=, as soon as we phoned them and they kicked in and together with Ian and LV=, they all behind the scenes for us as a family, they were able to proceed and cover us going forward, which was.. I mean, it was a life changer for us because I couldn't speak, let alone work and we didn't know if I'd ever get back to broadcasting.&nbsp;</span></p>
<p><span>So to have that just peace of mind that actually would be okay, that was such a great help at that time. Throughout all of this process, if they hadn't have been there to support me, I don't know quite where would have been. It would have been a very different&nbsp;situation.</span></p>
<p><span>When Ian contacted LV=. I don't think there were any questions of or are we going to pay? Are we not? Are you actually protected or not? It was just automatic that this has happened.&nbsp;Fill out these forms. You need to react to this, and we will have your back, and as a company it was quite impressive to be honest. </span></p>
<p><span>So not only did LV= support me in the financial side of things, but I explained to them that I was desperate to get back to work and they suggested that actually, they could support me with some more therapy. LV= have been great in helping me get back to work, or at least trying to get back to work. </span></p>
<p><span>I have a case handler called Alison. I've never met her, obviously, but we've spoken a lot on email. I feel sorry for her because the case file must be massive because I'm messaging her all the time saying ‘oh I've got some work, I'm working this week!’ so yeah she's been great. She feels like she's part of my extended bubble of therapists really. Because I messaged her so many times and we speak on the phone every now and then and it's a really nice relationship, and I wouldn't have expected that from an insurance company.</span></p>
<p><span>And I trust LV= and I trust Alison that they want me to get back to work.&nbsp;And if I can, that's great. If I can't, that's another conversation and it will for me feel like I've failed if I can't get back to ‘my old me’.&nbsp;</span></p>
<p><span>But knowing that Alison is there and if I have a setback that LV= and she will understand that, and still be there to support me - it's very powerful that connection.</span></p>
<p><span>I remember just at the end of the phone call, starting to cry, I cry a lot, but it was just such a relief that I found this policy and unbeknown to me at the time, signed up to a company that would really support me.&nbsp;</span></p>
<p><span>I think that meeting with Ian and Druthers really helped our decision-making. I don’t think if it had been left to me, I would ever gone – you know what I need today? I need some income protection. I wouldn’t have had that thought. But actually having that protection and the level of protection I did, has been life changing.</span></p>
<p><span>And if you can, I'd definitely recommend this insurance and protection because it's just for those times when you think you're floating at the top of the cloud and everything's going great and all of a sudden, you've dropped through the cloud and you've got nothing. You're falling, and this is just a parachute to keep you off the ground, and it is.. it's a lifesaver.</span></p>
  </div>
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<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="why"></div><div id="" data-propsId="2abd6e0247244b96863b52b9b45f11b9" class="react-component" data-name="StoryCards"><div id="react_0HNOF69J0TB50"><div><section class="module storycards theme-dusty-mint module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container storycards__container"><div class="head  theme-text-null moduleheader"><div class="head__main"><h2 class="label">Why LV=</h2><p class="title h2">Helping people live financially confident lives</p></div></div><div class="storycards__cards"><div class="storycards__cards__top"><div class=" storycards__card storycards--quote"><div class="module storycards__card__inner quote theme-warm-grey quote--themed theme-text-green quote--mini"><div class="container wrapper"><div class="quote__copy"><blockquote cite=""><p class="editableparagraph"><h3>From everyday doctor services to exclusive member benefits, discover why millions trust LV= with their life insurance</h3></p><footer><div class="quote__details"><div><span class="quote__author"><a id="9A2DC58B4F41498DBC58C39E5B07E6B7-AE48812DEADC450DB3A374EA593DDC5C/members" href="/members">More on LV= membership</a></span><span class="quote__role"></span></div></div></footer></blockquote></div></div></div></div><div class=" storycards__card storycards--video storycards--background storycards--tall"><div class=" theme-text-white  storycards__card__inner"><div class="imagerenderd editableimage"><span class="image box-background  storycards__card__background"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/life-images/life-hub/cards/life-insurance-guides-546x600.jpg?h=600&amp;iar=0&amp;w=546&amp;hash=A4767B458171C558F0C2932B376335D2" alt="Happy mother and son at home petting their dog " width="546" height="600" /></span></div><div class=" storycards__card__content-wrapper"><div class=" storycards__card__top-wrapper"><h3 class="label">LIFE INSURANCE GUIDES</h3><h4 class=" storycards__card__title">Everything you need to know about life insurance</h4></div><div class=" storycards__card__bottom-wrapper"><div href="/life-insurance/guides" class=" storycards__card__video"><p class="editable"><a id="E35455E3B81048ACBEB19986716A2A88-8E165AF68B6A442084F0AEAB832F514C/life-insurance/guides" href="/life-insurance/guides">See our life insurance guides</a></p></div></div></div></div></div><div class=" storycards__card storycards--video storycards--background storycards--tall"><div class=" theme-clover theme-text-white  storycards__card__inner"><div class="imagerenderd editableimage"><span class="image box-background  storycards__card__background"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/life-images/life-hub/cards/daniels-story-546x600-1.jpg?h=600&amp;iar=0&amp;w=546&amp;hash=114D6CA17C21A96FCE255660BBE4F374" alt="Happy man laying back on the sofa, using his phone" width="546" height="600" /></span></div><div class=" storycards__card__content-wrapper"><div class=" storycards__card__top-wrapper"><h3 class="label">Claims stories</h3><h4 class=" storycards__card__title">Dan couldn&#39;t work due to bad anxiety</h4></div><div class=" storycards__card__bottom-wrapper"><div href="https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" class=" storycards__card__video"><p class="editable"><a id="5330C890FCB44AEDAB01F654E04A0C04-8E165AF68B6A442084F0AEAB832F514Chttps://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" href="https://www.lv.com/service/documentlibrary/get/B41267ED-ABDF-43E1-80B6-E8681D417182/protection-claims-infographic.pdf" target="_blank">Read Dan's story</a></p></div></div></div></div></div><div class=" storycards__card storycards--story storycards--background storycards--cta"><div class=" theme-clover theme-text-white  storycards__card__inner"><div class="imagerenderd editableimage"><span class="image box-background  storycards__card__background"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/group-images/home-pages/green.png?h=290&amp;iar=0&amp;w=605&amp;hash=0C4AC932AC105126F013B39F0EB2E3E5" alt="" width="605" height="290" /></span></div><div class=" storycards__card__content-wrapper"><div class=" storycards__card__top-wrapper"><h3 class="label">Giving back to our members</h3><div class="editablediv"><p><span style="font-size: 2rem; line-height: 1.2; font-family: livvic;">We&rsquo;re pleased to share &pound;100m in bonuses with eligible members in 2025</span></p>
<p><a style="border-bottom:1px solid #fff; " href="/members/mutual-bonus" title="Members mutual bonus page">Find out more about our mutual bonus</a></p></div></div><div class=" storycards__card__bottom-wrapper"></div></div></div></div></div><div class="storycards__cards__bottom"></div></div><div class="cta-wrapper"></div></div></div></section></div></div></div>
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line-height: 1.2; font-family: livvic;\u0022\u003eWe\u0026rsquo;re pleased to share \u0026pound;100m in bonuses with eligible members in 2025\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca style=\u0022border-bottom:1px solid #fff; \u0022 href=\u0022/members/mutual-bonus\u0022 title=\u0022Members mutual bonus page\u0022\u003eFind out more about our mutual bonus\u003c/a\u003e\u003c/p\u003e","backgroundImage":"\u003cimg src=\u0022/-/life/media/group-images/home-pages/green.png?h=290\u0026amp;iar=0\u0026amp;w=605\u0026amp;hash=0C4AC932AC105126F013B39F0EB2E3E5\u0022 alt=\u0022\u0022 width=\u0022605\u0022 height=\u0022290\u0022 /\u003e","backgroundImageSrc":"","cta":{"type":"","link":""},"theme":{"textColour":"white","subHeadingTextColour":null,"themeName":"clover","themeBefore":null,"themeAfter":null,"bottomCurveBefore":null,"topCurveAfter":null,"isFirstOnPage":false},"editButton":""}],"theme":{"textColour":null,"subHeadingTextColour":null,"topCurve":null,"bottomCurve":null,"themeName":"dusty-mint","themeBefore":null,"themeAfter":null,"bottomCurveBefore":null,"topCurveAfter":null,"isFirstOnPage":false}}});</script><div><section class="module bodyCopy theme-default  module-noCurveTop module-noCurveBottom     bodyCopy--product  "><div class="wrapper"><div class="container bodyCopy__container"><div class="editablediv"><style>
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    display: grid;
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<p class="title h2" style="text-align: center;">How does life insurance work?</p>
<p style="margin-bottom: 24px; text-align: center;"> It doesn't have to be complicated</p>
<div class="benefits-container">
<div class="options-grid">
<!-- Card 1 -->
<div class="option-card">
<div class="option-title">1. Cover to suit your needs</div>
<div class="items-container">
<img src="/-/life/media/flourishes/with-money/cover-calculator-money-160x140-1.svg" style="height:px; width:px;" _languageinserted="true" alt="Icon of a calculator next to a stack of coins" />
<p style="text-align:center;">You can <a href="/life-insurance/calculator" title="Life Insurance cover calculator page">use our calculator</a>&nbsp;to help work how much life insurance you need. </p>
</div>
</div>
<!-- Card 2 -->
<div class="option-card">
<div class="option-title">2. Claim when the time comes&nbsp;</div>
<div class="items-container">
<img src="/-/life/media/flourishes/with-money/make-claim-hand-160x120.svg" style="height:px; width:px;" _languageinserted="true" alt="Icon of a hand holding a policy document" /><span style="text-align: center;">Your loved ones make a claim if you pass away during the term of the policy.</span></div>
</div>
<!-- Card 3 -->
<div class="option-card">
<div class="option-title">3. Protect your family's future&nbsp; </div>
<div class="items-container">
<img src="/-/life/media/flourishes/with-money/house-protect-family-160x120.svg" style="height:px; width:px;" _languageinserted="true" alt="Icon of a family stood outside a house" />
<p style="text-align:center;">Once we approve the claim, your family can use the lump sum however they like.</p>
</div>
</div>
</div>
</div>
<p style="text-align: center;">
<span><strong>The information on this page shouldn't be taken as advice, It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.</strong></span></p></div></div></div></section></div><div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="whats-covered"></div><div><section class="module product-overview theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-overview__container"><div class="head align-center theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">What does LV= life insurance cover?</h2><p class="title h2">What does our life insurance actually cover, and what does it not cover?</p></div></div><div class="columns@md product-overview__main"><div><div class="product-overview__item extrasitem"><div class="product-overview__header"><div class="product-overview__heading"><h2 class="product-overview__title">Our life insurance covers</h2></div><span class="image product-overview__image"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/generic-site-wide/paper-badge-40x40.svg?iar=0&amp;hash=A97E6F34648AA48CB2D05A258A09F440" alt="" /></span></div><div class="product-overview__body"><div class="editablediv"><style> 

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<ul class="tick">
    <li>A cash lump sum if you die during the policy term.</li>
    <li>Flexible cover options &mdash; choose the type, amount, and length of cover you need.</li>
    <li>Guaranteed premiums that won&rsquo;t change unless you make changes to your plan.</li>
    <li>The option to increase your cover after certain life events (within limits, no medical evidence required).</li>
    <li>Costs tailored to your circumstances, such as age and smoking status.</li>
    <li>A payout if you&rsquo;re diagnosed with a terminal illness and expected to live less than 12 months.</li>
</ul></div></div></div></div><div><div class="product-overview__item extrasitem"><div class="product-overview__header"><div class="product-overview__heading"><h2 class="product-overview__title">Our life insurance doesn&#39;t cover</h2></div><span class="image product-overview__image"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/generic-site-wide/cover-exclusion-40x40.svg?iar=0&amp;hash=A496B1798C2E3C4B7D26123F832D7E1A" alt="Paper with exclusion icon" /></span></div><div class="product-overview__body"><div class="editablediv"><style> ul.cross {margin-left:6px; list-style-image: url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="17" height="13" viewBox="0 0 17 13" fill="%23D72714"><path d="M1 0.292893C1.39052 -0.0976311 2.02369 -0.0976309 2.41421 0.292893L5.85355 3.73223L9.29289 0.292893C9.68342 -0.0976309 10.3166 -0.0976311 10.7071 0.292893L11.4142 1C11.6018 1.18754 11.7071 1.44189 11.7071 1.70711C11.7071 1.97232 11.6018 2.22668 11.4142 2.41421L7.97487 5.85355L11.4142 9.29289C11.6018 9.48043 11.7071 9.73478 11.7071 10C11.7071 10.2652 11.6018 10.5196 11.4142 10.7071L10.7071 11.4142C10.5196 11.6018 10.2652 11.7071 10 11.7071C9.73478 11.7071 9.48043 11.6018 9.29289 11.4142L5.85355 7.97487L2.41421 11.4142C2.22668 11.6018 1.97232 11.7071 1.70711 11.7071C1.44189 11.7071 1.18754 11.6018 1 11.4142L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289L3.73223 5.85355L0.292893 2.41421C0.105357 2.22668 1.49012e-08 1.97232 1.49012e-08 1.70711C7.45058e-08 1.44189 0.105357 1.18754 0.292893 1L1 0.292893Z"></path></svg>');} </style> <ul class="cross">
    <li>The full payout if you take your own life within the first year (we&rsquo;ll refund the premiums paid).</li>
    <li>Claims where false, inaccurate, or incomplete information has been given at application, claim, or when restarting a lapsed policy.</li>
    <li>Claims involving financial crime.</li>
    <li>Deaths occurring after the policy term ends.</li>
    <li>Terminal illness claims where life expectancy is more than 12 months.</li>
<li>It is not a savings plan and has no cash in value.</li>
</ul></div></div></div></div></div></div></div></section></div>

<div><section class="module product-features theme-dusty-mint module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Critical illness</h2><p class="title h2">Taking out critical illness cover with your life insurance plan</p></div></div><div class="imagerenderd editableimage"><span class="image product-features__image hide@sm"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/flourishes/with-life/life-critical-illness-360x140.svg?iar=0&amp;hash=D90F3F66E5668C9EF4D4DE9536868FC8" alt="" /></span></div></div><div><div class="editablediv product-features__body bulleted"><p>Taking out critical illness cover means a cash lump sum is paid to you if you die or are diagnosed with <a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="What illnesses are covered page">one of the listed critical illnesses</a>&nbsp;during the term of the policy.</p>
<p>There are many types of life insurance products to choose from and different levels of cover to suit your specific needs.</p>
<p>To find out more take a look at our <a href="/life-insurance/guides/what-is-a-critical-illness" title="What is a critical illness? guide">guide on what critical illness cover is and how it works</a>.</p></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="types"></div><div><section class="module bodyCopy theme-warm-grey  module-noCurveTop module-noCurveBottom     bodyCopy--mini bodyCopy--hasTheme bodyCopy--alt-headings  "><div class="wrapper"><div class="container bodyCopy__container"><div class="editablediv"><p class="title h2" style="text-align: center;">What are the different types of life insurance I can get?</p>
<p style="text-align: center; margin-bottom: -4em;">You can choose between either a level cover or a decreasing cover life plan. Each have their own benefits depending on your needs and how much you want to cover. Find out more about the difference between level cover and decreasing cover.</p></div></div></div></section></div>

<div><section class="module important-information theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-black "><div class="wrapper"><div class="container important-information__container"><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><table cellspacing="0" cellpadding="24px" style="background: white; width:100%; border-radius: 10px;">
    <tbody>
        <tr>
            <td>
            <h2 class="product-overview__title" style="color: #178830;">Level cover</h2>
            </td>
        </tr>
        <tr>
        </tr>
        <tr>
            <td style="text-align: center; padding-bottom: 0px;">
            <img src="/-/life/media/flourishes/generic/level-cover-graph-360x140.svg" style="height:px; width:px;" _languageinserted="true" alt="Graph showing a horizontal, straight line over time">       </td>
        </tr>
        <tr>
            <td>
            <div class="bulleted"><ul class="">
                <li>Level cover means your cover amount and premiums are <strong>fixed for the term of the policy</strong>. It can mean higher monthly premiums than decreasing cover.</li>
                <li>Level cover <strong>pays out a lump sum</strong> should you die during the term of the policy, meaning you can leave money to your dependents or family or pay off any debts such as your mortgage. As it&rsquo;s a fixed lump sum it&rsquo;s worth considering this will be worth less in the future due to inflation.</li>
            </ul></div>
            </td>
        </tr>
    </tbody>
</table></div></div><div><div class="editablediv"><table cellspacing="0" cellpadding="24px" style="background: white; width:100%; border-radius: 10px;">
    <tbody>
        <tr>
            <td>
            <h2 class="product-overview__title" style="color: #178830;">Decreasing cover</h2>
            </td>
        </tr>
        <tr>
            <td style="text-align: center; padding-bottom: 0px;">
            <img src="/-/life/media/flourishes/generic/decreasing-cover-graph-360x140.svg" style="height:px; width:px;" _languageinserted="true" alt="Graph showing a curved, downward trend over time"></td>
        </tr>
        <tr>
            <td>
            <div class="bulleted"><ul class="">
                <li>With decreasing cover, the total amount you&rsquo;re covered for <strong>reduces every year however your premiums stay the same</strong>. Premiums and amount of cover are likely to be lower than on a level term policy.</li>
                <li>Decreasing cover is designed to <strong>cover reducing amounts</strong> owed on capital and interest repayment mortgages. Worth noting that it&rsquo;s not suitable if you are using it to cover an interest-only mortgage.</li>
            </ul></div>
            </td>
        </tr>
    </tbody>
</table></div></div></div></div></div></section></div>

<div><section class="module product-features theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Single or joint Cover</h2><p class="title h2">What&#39;s the difference between single and joint cover? </p></div></div><div class="imagerenderd editableimage"><span class="image product-features__image hide@sm"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/flourishes/generic/main-360x140.svg?iar=0&amp;hash=71DA740C320D6D473FD57E9251F5825E" alt="investment graph laptop flourish" /></span></div></div><div><div class="editablediv product-features__body bulleted"><p>Many people aren&rsquo;t aware of the difference between single and joint life insurance.&nbsp;</p>
<ul>
    <li><strong>Single life insurance</strong> provides cover for one individual.&nbsp;</li>
    <li><strong>Joint life insurance</strong> provides cover for two people under one policy.&nbsp;</li>
    <li>A joint policy typically pays out when the first insured person dies, and the cover then ends.&nbsp;</li>
    <li>Some couples prefer separate single policies so the surviving partner continues to have protection after the first death.&nbsp;</li>
    <li>Joint policies are often more cost effective, which can make them appealing despite only paying out once.&nbsp;</li>
</ul>
<p>It&rsquo;s worth comparing both options to determine which type best suits your personal circumstances and financial needs. <a href="/life-insurance/guides/joint-life-insurance-vs-single" title="Joint versus Single cover guide">Read more on which option might be right for you</a>.</p></div></div></div></div></div></section></div>


<div><section class="module important-information theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container important-information__container"><h2 class="label">How does life insurance work?</h2><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><h2><span style="color: #178830;">Things to consider</span></h2>
<p>When arranging life insurance, you should consider the amount of cover you need and the length of time you wish to have it for.</p>
<p>Our life cover pays out a lump sum if you pass away during the policy term. Over this period, you&rsquo;ll pay monthly premiums to LV=.&nbsp;&nbsp;</p>
<p>You can also take out <a href="/life-insurance/critical-illness-cover" title="Critical Illness page">Critical Illness</a>&nbsp;cover with your life insurance plan, which then means a lump sum is paid to you if you die or are diagnosed with one of the&nbsp;<a href="/life-insurance/critical-illness-cover/what-illnesses-are-covered" title="What illnesses are covered page">listed critical illnesses</a>&nbsp;during the term of the policy.</p>
<p>Our life cover is designed for protection purposes only and has no cash-in or surrender value. If you stop paying your premiums the cover ends, and you get nothing back.</p></div></div><div><div class="editablediv"><h2><span style="color: #178830;">Do I need life insurance?</span></h2>
<p>Everyone's circumstances are different and not everyone needs life insurance cover.&nbsp;</p>
<p>However, if your children, partner or other relatives depend on your income to cover costs such as a mortgage, household bills or other living expenses, the answer is probably 'yes', as it will help provide for your family in the event of your death.</p>
<p>There are many types of life insurance products to choose from and different levels of cover to suit your specific needs.</p>
<p>To find out more take a look at our guide on <a href="/life-insurance/guides/what-is-life-insurance" title="What is Life insurance guide">what life insurance is and how it works</a>.</p></div></div></div></div></div></section></div>
<div><section class="module documents theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-black "><div class="wrapper"><div class="container documents__container"><div class="columns@md documents__main"><div><h2 class="label">policy documents</h2><p class="h2 title documents__title">Make sure you read the policy summary so you understand what you&#39;re buying...</p><p class="editableparagraph">You can get this and other documents from us in Braille, large print or audio by contacting us.</p></div><div><div class="imagerenderd editableimage"><span class="image icon documents__icon"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/icons/icon-policy-document.svg?iar=0&amp;hash=F412B92371A2A4EC61B2FFB95C287941" alt="" /></span></div><ul class="links"><li><div class="arrowlink undefined links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="83BDA35532094E2888D0AC8666DBDB70-B02B3D52D1C34112B4F4959043FB552A/-/life/media/pdfs-lvfs/life-insurance/our-services/our-services-web-declaration.pdf" href="/-/life/media/pdfs-lvfs/life-insurance/our-services/our-services-web-declaration.pdf" target="_blank">Our services (PDF 1MB)</a></span></div></div></li><li><div class="arrowlink undefined links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="3355BCDEEEAA40959EB0302D4D98CAAE-B02B3D52D1C34112B4F4959043FB552A/-/life/media/pdfs-lvfs/life-insurance/policy-conditions/life-protection-policy-conditions.pdf" href="/-/life/media/pdfs-lvfs/life-insurance/policy-conditions/life-protection-policy-conditions.pdf" target="_blank">Policy Conditions for Life Insurance policies (PDF, 1.7MB)</a></span></div></div></li><li><div class="arrowlink undefined links"><span class="icon icon--rightarrow"><svg fetchPriority="auto" loading="lazy" decoding="async" focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform:rotate(-90deg)"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#04589b"></path></svg></span><div class="arrowlink__link-container"><span class="arrowlink__link"><a id="9475FE79A54048DCAC297808EA07E413-B02B3D52D1C34112B4F4959043FB552A/-/life/media/pdfs-lvfs/life-insurance/policy-summary/lv-life-protection-policy-summary-final.pdf" href="/-/life/media/pdfs-lvfs/life-insurance/policy-summary/lv-life-protection-policy-summary-final.pdf" target="_blank">Policy summary for Life Insurance policies (PDF, 1.6MB)</a></span></div></div></li></ul></div></div></div></div></section></div>
<div><section class="module headercta theme-dusty-mint module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container headercta__container"><div class="head  theme-text-undefined moduleheader"><div class="head__main"><p class="title h2"><span>Considering life insurance?<br />
</span></p></div></div><div class="editablediv headercta__copy"><p>LV= life insurance gives you one less thing to worry about, knowing your family will be financially protected should the unthinkable happen to you. Get a quick quote today!</p></div><span class="cta cta--primary cta--nomargin headercta__cta cta--icon"><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform: rotate(-90deg);"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#fff"></path></svg></span><a id="3AD9938489174BB3B6726E401FF9C445-C5841341DD1E43459483CCF34766A24Ehttps://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank">Get a life insurance quote</a></span></div></div></section></div>

<div><section class="module important-information theme-white module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container important-information__container"><h2 class="label">Life cover calculator</h2><div class="columns@md"><div class="important-information__flourish"></div></div><div class="columns@md important-information__main"><div><div class="editablediv"><p class="title h2">How much cover do you need?</p>
<p class="title h2"><img src="/-/life/media/flourishes/with-money/amount-of-cover-360x140.svg" style="height:140px; width:360px;" _languageinserted="true" alt="Plant, toy, and a piggy bank" /></p></div></div><div><div class="editablediv"><p>Our <strong>life insurance calculator</strong> helps you estimate how much cover you may need.</p>
<p>You just need some basic details to calculate the level of financial support your dependents might need.</p>
<div class="product-features__cta"><span class="cta cta--primary cta--reducedPadding cta--icon"><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewbox="0 0 16 9" style="transform: rotate(-90deg);">
<path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#fff"></path>
</svg></span><a href="/life-insurance/calculator" title="Calculator page">Calculate your cover amount</a></span></div></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="guide"></div><div><section class="module twocol theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container twocol__container"><div class="head align-center theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">How do I buy life insurance?</h2><p class="title h2">Step-by-Step guide to buying a life insurance policy</p></div></div><div class="columns@md twocol__main"><div class="editablediv"><style>
.steps-container {
/*border: 1px solid rgba(0, 0, 0, 0.1);*/
background: #fff;
border-radius: 12px;
padding: 24px 12px;
display: flex;
align-items: flex-start;
gap: 12px;
margin-bottom: 24px;
}
</style>
<div class="steps-container">
  <img src="/-/life/media/icons/number-1-40x40.svg" style="height:40px; width:40px;" alt="Number 1 icon" />

  <div>
    <h3 style="color: #178830; ">
      Work out how much cover you need
    </h3>
    <p style="margin-bottom: 0px;">
      This is how much money your family would need to cover expenses.
    </p>
  </div>

</div>
<div class="steps-container"><img src="/-/life/media/icons/number-2-40x40.svg" style="height:px; width:px;" _languageinserted="true" alt="Number 2 icon" />
<span>
<h3 style="color: #178830;">Choose a life insurance policy&nbsp;</h3>
<p style="margin-bottom: 0px;">Pick the type of policy that best suits your needs and budget.</p>
</span>
</div>
<div class="steps-container"><img src="/-/life/media/icons/number-3-40x40.svg" style="height:px; width:px;" _languageinserted="true" alt="Number 3 icon" />&nbsp;
<span>
<h3 style="color: #178830;">Complete an online application&nbsp;</h3>
<p style="margin-bottom: 0px;">This includes details about your health, lifestyle, employment and finances.</p>
</span>
</div></div><div class="editablediv"><style>
    .steps-container {
    /*border: 1px solid rgba(0, 0, 0, 0.1);*/
    background: #fff;
    border-radius: 12px;
    padding: 24px 12px;
    display: flex;
    align-items: flex-start;
    gap: 12px;
    margin-bottom: 24px;
    }
</style>
<div class="steps-container">
<img src="/-/life/media/icons/number-4-40x40.svg" style="height:px; width:px;" _languageinserted="true" alt="Number 4 icon" />&nbsp;
<div>
<h3 style="color: #178830;">
Prepare for a phone interview&nbsp;    </h3>
<p style="margin-bottom: 0px;">
You may be asked questions about your medical history or lifestyle habits.
</p>
</div>
</div>
<div class="steps-container"><img src="/-/life/media/icons/number-5-40x40.svg" style="height:px; width:px;" _languageinserted="true" alt="Number 5 icon" />
<span>
<h3 style="color: #178830;">Be ready for a medical examination&nbsp;&nbsp;</h3>
<p style="margin-bottom: 0px;">Some policies may need you to undergo a health check.</p>
</span>
</div>
<div class="steps-container"><img src="/-/life/media/icons/number-6-40x40.svg" style="height:px; width:px;" _languageinserted="true" alt="Number 6 icon" />&nbsp;
<span>
<h3 style="color: #178830;">Get your policy approved&nbsp;</h3>
<p style="margin-bottom: 0px;">Once we&rsquo;ve reviewed everything, we&rsquo;ll confirm your policy details.</p>
</span>
</div></div></div></div></div></section></div>
<div><section class="module bodyCopy theme-default  module-noCurveTop module-noCurveBottom     bodyCopy--product  "><div class="wrapper"><div class="container bodyCopy__container"><div class="editablediv"><h3 style="color: #178830;     font-style: normal;
    font-weight: 500;
    line-height: 1.2;
    margin-bottom: 1rem;">Written and approved by real people</h3>
<p>Our Life Insurance content is approved by our in-house expert advisory panel. This page is endorsed by <a href="https://www.lv.com/expert-author-panel#:~:text=Phil%20Briars" title="LV= Expert Author Panel page">Phil Briars</a>.</p></div></div></div></section></div>
<div><section class="module product-features theme-warm-grey module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container product-features__container"><div class="columns@md product-features__main"><div><div class="head  theme-text-undefined moduleheader"><div class="head__main"><h2 class="label">Financial advice</h2><p class="title h2">Need advice? </p><p class="lead">We&#39;ve chosen to partner with LifeSearch to offer you independent advice on which protection products are right for you.</p></div></div><div class="imagerenderd editableimage"><span class="image product-features__image hide@sm"><img fetchPriority="auto" loading="lazy" decoding="async"  src="/-/life/media/logos/partners/life-search-logo-teal-2022-1.png?h=95&amp;iar=0&amp;w=95&amp;hash=87AA7402A145F705FC474162B64564CE" alt="LifeSearch Logo" width="95" height="95" /></span></div></div><div><div class="editablediv product-features__body bulleted"><p><strong>LifeSearch</strong> are rated 'Excellent', 4.8/5 from over 22,000 reviews on <a rel="noopener noreferrer" href="https://uk.trustpilot.com/review/lifesearch.com" target="_blank" title="Trustpilot website">Trustpilot</a></p>
<div class="contact__primary-contact"><a class="contact__tel" href="tel:0800 197 2266">0800 197 2266</a></div>
<p><strong>Lines open:</strong> 8am to 8pm Monday to Thursday and Friday 8am to 6pm.&nbsp;For Text Phone first dial 18001</p>
<p>Calls may be recorded and/or monitored for training and audit purposes. <a href="/life-insurance/financial-advice?sc_mode=preview&amp;sc_lang=en&amp;sc_site=lv" title="Life insurance advice page">Find out more about getting advice</a>.</p></div></div></div></div></div></section></div>
<div class="anchor" data-offset-desktop="0" data-offset-mobile="0" id="faqs"></div><div id="" data-propsId="ec4ba87575ee4286826107d4201884e3" class="react-component" data-name="AccordionModule"><div id="react_0HNOF69J0TB51"><div><section class="module product-accordion  module--product module-noCurveTop module-noCurveBottom       "><div class="wrapper"><div class="container product-accordion__container"><div class="product-accordion__main"><div class="product-accordion__heading-wrapper"><h2 class="product-accordion__heading h2">Life insurance FAQs</h2><div class="product-accordion__intro lead"><h3 style="color: #178830;     font-style: normal;
    font-weight: 400;
    line-height: 1.2;
    margin-bottom: 1rem;">You've got questions, we've got answers</h3></div></div><div class="accordion  "><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Do I need life insurance? </span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>Everyone's circumstances are different, and not everyone needs life insurance cover.&nbsp;</p>
<p>However, if your children, partner or other relatives depend on your income to cover costs such as a mortgage, household bills or other living expenses, the answer is probably 'yes', as it will help provide for your family in the event of your death.</p></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Will my doctor need to be contacted?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>As part of your application, we may need to request a medical report from your GP.</p>
<p>You must provide consent for this in order to complete the online application.</p></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">What are the gift voucher terms and conditions?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p><strong>If you apply for our Life Insurance or Life &amp; Critical Illness Plan online from 17 August 2026 and we accept your application, you may be eligible to receive an e-Gift card up to the value of &pound;400*, after we receive payment of your 6th monthly premium. This can be redeemed against many of the biggest brands.</strong></p>
<p>*The value of the e-Gift card will be based on the first monthly premium of the policy purchased.</p>
<table class="telerik-reTable-4">
    <tbody>
        <tr class="telerik-reTableHeaderRow-4">
            <td class="telerik-reTableFooterFirstCol-4" style="border-right-style: solid; text-align: center;">Monthly Premium</td>
            <td class="telerik-reTableFooterFirstCol-4" style="border-right-style: solid; width: 40%; text-align: center;">e-Gift card</td>
        </tr>
        <tr class="telerik-reTableOddRow-4">
            <td class="telerik-reTableFooterFirstCol-4" style="border-right-style: solid; text-align: center;">&nbsp;&pound;5 - &pound;9.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;15&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;&pound;10 - &pound;19.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;30&nbsp;</td>
        </tr>
        <tr class="telerik-reTableOddRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;&pound;20 - &pound;29.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;60&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;&pound;30 - &pound;49.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;100&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;&pound;50 - &pound;59.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;150&nbsp;</td>
        </tr>
        <tr class="telerik-reTableEvenRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;&pound;60 - &pound;69.99</td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&pound;200&nbsp;</td>
        </tr>
        <tr class="telerik-reTableFooterRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;<span style="color: #595959;">&pound;70 - &pound;79.99</span></td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="color: #595959;">&pound;250&nbsp;</span></td>
        </tr>
        <tr class="telerik-reTableFooterRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;<span style="color: #595959; background-color: #ffffff; text-align: center;">&pound;80 - &pound;99.99&nbsp;</span></td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="color: #595959; background-color: #ffffff; text-align: center;">&pound;300&nbsp;</span></td>
        </tr>
        <tr class="telerik-reTableFooterRow-4">
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4">&nbsp;<span style="color: #595959; background-color: #ffffff; text-align: center;">&pound;100+</span></td>
            <td style="border-right-style: solid; text-align: center;" class="telerik-reTableFooterFirstCol-4"><span style="color: #595959; background-color: #ffffff; text-align: center;">&pound;400&nbsp;</span></td>
        </tr>
    </tbody>
</table>
<p>
</p>
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<p><strong>The following terms and conditions will apply to this promotion:&nbsp;</strong></p>
<ul style="margin-left: 20px;">
    <li>The e-Gift card offer is only available to customers who apply for our Life Insurance or Life &amp;&nbsp;Critical Illness Plan online directly from <a href="https://www.lv.com/" target="_self" title="LV.com Homepage">www.lv.com</a>&nbsp;<strong>from 17 August 2026</strong>. If you apply by&nbsp;telephone via LifeSearch, via a Financial Adviser, or via any of our other online affiliate&nbsp;partners / comparison websites, you will not be eligible to receive an e-Gift card.</li>
    <li>This offer is not available to cashback customers. Cashback customers are customers who&nbsp;receive a cash sum when they buy a LV=product via an LV= partner affiliate website.</li>
    <li>If we decline or cancel your policy application then you won&rsquo;t be eligible for this promotion.</li>
    <li>The offer is only available to customers who have paid their 6th monthly premium in full on&nbsp;the date it is due. Customers will not be eligible for an e-Gift card if a monthly payment is&nbsp;missed or not paid in full on the date it is due.</li>
    <li>If you have previously cancelled an LV= Life Insurance and/or LV= Life Insurance &amp; Critical&nbsp;Illness plan you will not qualify for this offer.&nbsp;</li>
    <li>If you are eligible to receive an e-Gift card, we will aim to send the e-Gift card via email&nbsp;within 28 days of us receiving your 6th monthly premium. Please allow time for delivery. We&nbsp;cannot send e-Gift cards via post so a valid email address will be required.&nbsp;</li>
    <li>The e-Gift card will be sent from Edenred however we may change the incentive provider&nbsp;but we will not change the monetary value of the offer.&nbsp;</li>
    <li>There will be a selection of e-Gift cards available to choose from using an online portal, each&nbsp;e-Gift card will be subject to their own terms and conditions and we reserve the right to&nbsp;amend the selection at any time.</li>
    <li>If you have not redeemed your e-Gift card within 90 days after the date the reward email is&nbsp;initially sent, you will no longer be able to redeem the e-Gift card. Please ensure that the&nbsp;email address <strong><a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="234d4c5146534f5a634647464d5146470d404c0d5648">[email&#160;protected]</a></strong> is added to your safe-senders list, in order to prevent&nbsp;any likelihood of the emails landing in the junk folder.</li>
    <li>We may refuse entry into this promotion at our reasonable discretion.&nbsp;</li>
    <li>We may cancel any e-Gift cards should we discover or have a reasonable suspicion that the&nbsp;terms of the offer are being abused.&nbsp;</li>
    <li>One e-Gift card per policy sold, limited to two per household in a 12 month period. In the&nbsp;case of a joint policy, the e-Gift card will be sent to the first named policy holder.&nbsp;</li>
    <li>No cash alternative will be offered and the e-Gift&nbsp;cards are non-refundable and non-transferable.&nbsp;</li>
    <li>All terms and conditions also apply to partners, family and friends applying for this offer.&nbsp;</li>
    <li>We have the right to change these terms and conditions or withdraw this offer at any time.&nbsp;</li>
    <li>These terms and conditions are separate from your policy conditions which apply to your&nbsp;Life/ Life &amp; Critical Illness Plan.</li>
    <li>Entry into this promotion will be deemed to be your acceptance of these terms and&nbsp;conditions.</li>
</ul></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Who can apply for this life insurance?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article">It&rsquo;s available to UK residents aged 17 to 84.</div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">How long can a life insurance policy run for?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article">You can choose a term between 5 and 50 years, but the policy must end before your 90th birthday.</div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Who receives the payout if I die?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article">If you die during the policy term, the lump sum is normally paid to your estate. Be aware that inheritance tax may apply on estates valued over &pound;325,000 (tax years 2023/24 to 2027/28).</div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Are there situations where a claim won’t be paid?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article">Yes. A claim won&rsquo;t be paid if you die as a result of intentionally taking your own life within the first 12 months of the policy. There&rsquo;s also other types of reasons we won&rsquo;t pay out claims on which you can <a href="/life-insurance/faq/why-might-a-claim-not-be-paid" title="Why a claim might not be paid FAQ page">find out more information on here</a>.</div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">What happens if I stop paying my premiums?  </span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>If you stop paying your premiums the cover ends, and you get nothing back.&nbsp;This is a protection policy only and has no cash in value.</p></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Do I need to answer health and lifestyle questions?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>Yes. You must answer all questions accurately and honestly.</p>
<p>If you don&rsquo;t:</p>
<ul>
    <li>We may not pay a claim, and</li>
    <li>Your policy could be cancelled.</li>
</ul></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">How much does life insurance cost?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article">LV= life insurance starts from &pound;5 a month. However, your individual price will depend on several different factors. These factors include, but are not restricted to, your age, health, lifestyle, and the length of your insurance term.</div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">How long do I need my cover to last?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>Life insurance pays out to your loved ones should the worst happen and you pass away within your plan&rsquo;s term.&nbsp;</p>
<p>With LV= life insurance, terminal illness cover is included at no extra cost. This covers and pays out a cash lump sum if you are diagnosed with a terminal illness and are not expected to live for more than 12 months.</p></div></div></div><div class="accordion__item"><div class="accordion__head"><span class="accordion__head__label">Can I increase my cover in the future?</span><span class="accordion__icon"><span class="icon icon--plus"><span></span><span></span></span></span></div><div hidden="" class="accordion__section"><div class="editablediv accordion__article"><p>Increase options may be available after:</p>
<ul>
    <li>Marriage or civil partnership</li>
    <li>Divorce</li>
    <li>The birth of a child</li>
    <li>A mortgage increase</li>
</ul>
<p>These options depend on guidelines in your policy, and in some cases, increase options may not be offered.</p></div></div></div></div></div></div></div></section></div></div></div>
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","children":"\u003cp\u003eEveryone\u0027s circumstances are different, and not everyone needs life insurance cover.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHowever, if your children, partner or other relatives depend on your income to cover costs such as a mortgage, household bills or other living expenses, the answer is probably \u0027yes\u0027, as it will help provide for your family in the event of your death.\u003c/p\u003e","open":false},{"heading":"Will my doctor need to be contacted?","children":"\u003cp\u003eAs part of your application, we may need to request a medical report from your GP.\u003c/p\u003e\n\u003cp\u003eYou must provide consent for this in order to complete the online application.\u003c/p\u003e","open":false},{"heading":"What are the gift voucher terms and conditions?","children":"\u003cp\u003e\u003cstrong\u003eIf you apply for our Life Insurance or Life \u0026amp; Critical Illness Plan online from 17 August 2026 and we accept your application, you may be eligible to receive an e-Gift card up to the value of \u0026pound;400*, after we receive payment of your 6th monthly premium. 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background-color: #ffffff; text-align: center;\u0022\u003e\u0026pound;80 - \u0026pound;99.99\u0026nbsp;\u003c/span\u003e\u003c/td\u003e\n            \u003ctd style=\u0022border-right-style: solid; text-align: center;\u0022 class=\u0022telerik-reTableFooterFirstCol-4\u0022\u003e\u003cspan style=\u0022color: #595959; background-color: #ffffff; text-align: center;\u0022\u003e\u0026pound;300\u0026nbsp;\u003c/span\u003e\u003c/td\u003e\n        \u003c/tr\u003e\n        \u003ctr class=\u0022telerik-reTableFooterRow-4\u0022\u003e\n            \u003ctd style=\u0022border-right-style: solid; text-align: center;\u0022 class=\u0022telerik-reTableFooterFirstCol-4\u0022\u003e\u0026nbsp;\u003cspan style=\u0022color: #595959; background-color: #ffffff; text-align: center;\u0022\u003e\u0026pound;100+\u003c/span\u003e\u003c/td\u003e\n            \u003ctd style=\u0022border-right-style: solid; text-align: center;\u0022 class=\u0022telerik-reTableFooterFirstCol-4\u0022\u003e\u003cspan style=\u0022color: #595959; background-color: #ffffff; text-align: center;\u0022\u003e\u0026pound;400\u0026nbsp;\u003c/span\u003e\u003c/td\u003e\n        \u003c/tr\u003e\n    \u003c/tbody\u003e\n\u003c/table\u003e\n\u003cp\u003e\n\u003c/p\u003e\n\u003cstyle type=\u0022text/css\u0022 id=\u0022telerik-reTable-4\u0022\u003e\n    .telerik-reTable-4 {\n    border-collapse: collapse;\n    border: solid 0px;\n    font-family: Tahoma;\n    }\n    .telerik-reTable-4 tr.telerik-reTableHeaderRow-4 {\n    border-width: 1.0pt 1.0pt 3.0pt 1.0pt;\n    margin-top: 0in;\n    margin-right: 0in;\n    margin-bottom: 10.0pt;\n    margin-left: 0in;\n    line-height: 115%;\n    font-size: 11.0pt;\n    font-family: \u0022Calibri\u0022, \u0022sans-serif\u0022;\n    width: 119.7pt;\n    background: #4F81BD;\n    padding: 0in 5.4pt 0in 5.4pt;\n    color: #FFFFFF;\n    }\n    .telerik-reTable-4 td.telerik-reTableHeaderFirstCol-4 {\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableHeaderLastCol-4 {\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableHeaderOddCol-4 {\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableHeaderEvenCol-4 {\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 tr.telerik-reTableOddRow-4 {\n    border-width: 1pt;\n    color: #666666;\n    font-size: 10pt;\n    vertical-align: top;\n    border-bottom-style: solid;\n    border-bottom-color: #4F81BD;\n    }\n    .telerik-reTable-4 tr.telerik-reTableEvenRow-4 {\n    color: #666666;\n    font-size: 10pt;\n    vertical-align: top;\n    }\n    .telerik-reTable-4 td.telerik-reTableFirstCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    padding: 0in 5.4pt 0in 5.4pt;\n    border-bottom-style: solid;\n    border-left-style: solid;\n    }\n    .telerik-reTable-4 td.telerik-reTableLastCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    border-bottom-style: solid;\n    border-right-style: solid;\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableOddCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    padding: 0in 5.4pt 0in 5.4pt;\n    border-bottom-style: solid;\n    }\n    .telerik-reTable-4 td.telerik-reTableEvenCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    padding: 0in 5.4pt 0in 5.4pt;\n    border-bottom-style: solid;\n    }\n    .telerik-reTable-4 tr.telerik-reTableFooterRow-4 {\n    color: #355C8C;\n    background-color: #FFFFFF;\n    font-size: 10pt;\n    vertical-align: top;\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableFooterFirstCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    border-bottom-style: solid;\n    border-left-style: solid;\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableFooterLastCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    border-bottom-style: solid;\n    border-right-style: solid;\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableFooterOddCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    border-bottom-style: solid;\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n    .telerik-reTable-4 td.telerik-reTableFooterEvenCol-4 {\n    border-width: 1pt;\n    border-color: #4F81BD;\n    border-bottom-style: solid;\n    padding: 0in 5.4pt 0in 5.4pt;\n    }\n\u003c/style\u003e\n\u003cp\u003e\u003cstrong\u003eThe following terms and conditions will apply to this promotion:\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul style=\u0022margin-left: 20px;\u0022\u003e\n    \u003cli\u003eThe e-Gift card offer is only available to customers who apply for our Life Insurance or Life \u0026amp;\u0026nbsp;Critical Illness Plan online directly from \u003ca href=\u0022https://www.lv.com/\u0022 target=\u0022_self\u0022 title=\u0022LV.com Homepage\u0022\u003ewww.lv.com\u003c/a\u003e\u0026nbsp;\u003cstrong\u003efrom 17 August 2026\u003c/strong\u003e. If you apply by\u0026nbsp;telephone via LifeSearch, via a Financial Adviser, or via any of our other online affiliate\u0026nbsp;partners / comparison websites, you will not be eligible to receive an e-Gift card.\u003c/li\u003e\n    \u003cli\u003eThis offer is not available to cashback customers. Cashback customers are customers who\u0026nbsp;receive a cash sum when they buy a LV=product via an LV= partner affiliate website.\u003c/li\u003e\n    \u003cli\u003eIf we decline or cancel your policy application then you won\u0026rsquo;t be eligible for this promotion.\u003c/li\u003e\n    \u003cli\u003eThe offer is only available to customers who have paid their 6th monthly premium in full on\u0026nbsp;the date it is due. Customers will not be eligible for an e-Gift card if a monthly payment is\u0026nbsp;missed or not paid in full on the date it is due.\u003c/li\u003e\n    \u003cli\u003eIf you have previously cancelled an LV= Life Insurance and/or LV= Life Insurance \u0026amp; Critical\u0026nbsp;Illness plan you will not qualify for this offer.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eIf you are eligible to receive an e-Gift card, we will aim to send the e-Gift card via email\u0026nbsp;within 28 days of us receiving your 6th monthly premium. Please allow time for delivery. We\u0026nbsp;cannot send e-Gift cards via post so a valid email address will be required.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eThe e-Gift card will be sent from Edenred however we may change the incentive provider\u0026nbsp;but we will not change the monetary value of the offer.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eThere will be a selection of e-Gift cards available to choose from using an online portal, each\u0026nbsp;e-Gift card will be subject to their own terms and conditions and we reserve the right to\u0026nbsp;amend the selection at any time.\u003c/li\u003e\n    \u003cli\u003eIf you have not redeemed your e-Gift card within 90 days after the date the reward email is\u0026nbsp;initially sent, you will no longer be able to redeem the e-Gift card. Please ensure that the\u0026nbsp;email address \u003cstrong\u003enoreply@edenred.co.uk\u003c/strong\u003e is added to your safe-senders list, in order to prevent\u0026nbsp;any likelihood of the emails landing in the junk folder.\u003c/li\u003e\n    \u003cli\u003eWe may refuse entry into this promotion at our reasonable discretion.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eWe may cancel any e-Gift cards should we discover or have a reasonable suspicion that the\u0026nbsp;terms of the offer are being abused.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eOne e-Gift card per policy sold, limited to two per household in a 12 month period. In the\u0026nbsp;case of a joint policy, the e-Gift card will be sent to the first named policy holder.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eNo cash alternative will be offered and the e-Gift\u0026nbsp;cards are non-refundable and non-transferable.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eAll terms and conditions also apply to partners, family and friends applying for this offer.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eWe have the right to change these terms and conditions or withdraw this offer at any time.\u0026nbsp;\u003c/li\u003e\n    \u003cli\u003eThese terms and conditions are separate from your policy conditions which apply to your\u0026nbsp;Life/ Life \u0026amp; Critical Illness Plan.\u003c/li\u003e\n    \u003cli\u003eEntry into this promotion will be deemed to be your acceptance of these terms and\u0026nbsp;conditions.\u003c/li\u003e\n\u003c/ul\u003e","open":false},{"heading":"Who can apply for this life insurance?","children":"It\u0026rsquo;s available to UK residents aged 17 to 84.","open":false},{"heading":"How long can a life insurance policy run for?","children":"You can choose a term between 5 and 50 years, but the policy must end before your 90th birthday.","open":false},{"heading":"Who receives the payout if I die?","children":"If you die during the policy term, the lump sum is normally paid to your estate. Be aware that inheritance tax may apply on estates valued over \u0026pound;325,000 (tax years 2023/24 to 2027/28).","open":false},{"heading":"Are there situations where a claim won’t be paid?","children":"Yes. A claim won\u0026rsquo;t be paid if you die as a result of intentionally taking your own life within the first 12 months of the policy. There\u0026rsquo;s also other types of reasons we won\u0026rsquo;t pay out claims on which you can \u003ca href=\u0022/life-insurance/faq/why-might-a-claim-not-be-paid\u0022 title=\u0022Why a claim might not be paid FAQ page\u0022\u003efind out more information on here\u003c/a\u003e.","open":false},{"heading":"What happens if I stop paying my premiums?  ","children":"\u003cp\u003eIf you stop paying your premiums the cover ends, and you get nothing back.\u0026nbsp;This is a protection policy only and has no cash in value.\u003c/p\u003e","open":false},{"heading":"Do I need to answer health and lifestyle questions?","children":"\u003cp\u003eYes. You must answer all questions accurately and honestly.\u003c/p\u003e\n\u003cp\u003eIf you don\u0026rsquo;t:\u003c/p\u003e\n\u003cul\u003e\n    \u003cli\u003eWe may not pay a claim, and\u003c/li\u003e\n    \u003cli\u003eYour policy could be cancelled.\u003c/li\u003e\n\u003c/ul\u003e","open":false},{"heading":"How much does life insurance cost?","children":"LV= life insurance starts from \u0026pound;5 a month. However, your individual price will depend on several different factors. These factors include, but are not restricted to, your age, health, lifestyle, and the length of your insurance term.","open":false},{"heading":"How long do I need my cover to last?","children":"\u003cp\u003eLife insurance pays out to your loved ones should the worst happen and you pass away within your plan\u0026rsquo;s term.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith LV= life insurance, terminal illness cover is included at no extra cost. This covers and pays out a cash lump sum if you are diagnosed with a terminal illness and are not expected to live for more than 12 months.\u003c/p\u003e","open":false},{"heading":"Can I increase my cover in the future?","children":"\u003cp\u003eIncrease options may be available after:\u003c/p\u003e\n\u003cul\u003e\n    \u003cli\u003eMarriage or civil partnership\u003c/li\u003e\n    \u003cli\u003eDivorce\u003c/li\u003e\n    \u003cli\u003eThe birth of a child\u003c/li\u003e\n    \u003cli\u003eA mortgage increase\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese options depend on guidelines in your policy, and in some cases, increase options may not be offered.\u003c/p\u003e","open":false}]}});</script><div><section class="module start-quote theme-light-bluebell module--product module-noCurveTop module-noCurveBottom      theme--text-green "><div class="wrapper"><div class="container start-quote__container"><div class="start-quote__content"><h2 class="h1 start-quote__title">Buying Life Insurance is quick and easy</h2></div><div class="start-quote__buttons"><span class="cta cta--primary cta--icon"><span class="icon icon--rightarrow"><svg focusable="false" width="16" height="9" viewBox="0 0 16 9" style="transform: rotate(-90deg);"><path d="M8,8.4 15.4,1.5 14.5,0.4 8,5.3 1.5,0.4 0.6,1.5" fill="#fff"></path></svg></span><a id="6CB188AEBC7A4598BD492378F37603C3-EA43FAA688EB43C281B29BB867B90375https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" href="https://lifeprotection.lv.com/journey/direct-to-customer/?promotioncode=ZJPMD" target="_blank">Get a Life Insurance quote</a></span></div></div></div></section></div>

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