The LV= Cup
Our major rugby sponsorship
Last year, we announced LV= would continue to sponsor the competition for a further four years.
The last three seasons of our sponsorship have seen some great matches, and the competition gives players a great chance to compete for silverware. The LV= Cup offers a fantastic platform for today's club players to develop into tomorrow's international players.
We work in partnership with the Rugby Football Union (RFU) and Welsh Rugby Union (WRU) along with Premiership Rugby and Regional Rugby Wales to bring a great addition to the rugby calendar.
The FAQs below will tell you everything you need to know about the LV= Cup, but if we haven’t answered your question, please contact us – we'd be happy to help. For media enquiries only, please contact Juliet Cooper at Brand Rapport on 020 7932 5816. For all other enquiries, please email feedback@LV.com