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Family walking along the hill tops

Life Insurance

We can't promise peace and quiet... but we can offer peace of mind

Get a Life Insurance quote

Claim up to £250 gift vouchers

Get up to £250 worth of eGift vouchers when you take out LV= Life Insurance


We’re offering up to £250* worth of eGift vouchers when you take out a policy by 29th November 2024, and then pay at least six monthly premiums. 

Terms and conditions apply

*Amount varies depending on the premium you pay. See T&C's for full details


why choose lv=

So, here's what you need to know about our Life Insurance

Offer Terms and Conditions

If you apply for our Life Insurance or Life & Critical Illness Plan online on or before 29 November 2024 and we accept your application, you may be eligible to receive an e-Gift card up to the value of £250* after we receive payment of your 6th monthly premium. This can be redeemed against over 100 of the biggest brands. 

*The value of the e-Gift card will depend on the monthly premium of the policy purchased. If your premium changes after your application has been submitted then your e-Gift card will be based on your new premium.

Monthly Premium eGift Voucher
 £5 - £9.99  £30 
 £10 - £19.99 £50 
 £20 - £29.99 £100 
 £30 - £49.99 £180 
 £50+ £250 


The following terms and conditions will apply to this promotion: 

  • The e-Gift card offer is only available to customers who apply for our Life Insurance or Life & Critical Illness Plan online directly from on or before 29 November 2024. If you  apply by telephone via LifeSearch, via a Financial Adviser, or via any of our other online affiliate partners / comparison websites, you will not be eligible to receive an e-Gift card.
  • This offer is not available to cashback customers. Cashback customers are customers who receive a cash sum when they buy a LV=product via an LV= partner affiliate website. 
  • If we decline or cancel your policy application then you won’t be eligible for this promotion. 
  • The offer is only available to customers who have paid their 6th monthly premium in full on the date it is due. Customers will not be eligible for an e-Gift card if a monthly payment is not paid in full on the date it is due. 
  • If you have previously cancelled an LV= Life Insurance and/or LV= Life Insurance & Critical Illness plan you will not qualify for this offer.
  • If you are eligible to receive an e-Gift card, we will aim to send the e-Gift card via email within 28 days of us receiving your 6th monthly premium. Please allow time for delivery. We cannot send e-Gift cards via post so a valid email address will be required.
  • The e-Gift card will be sent from Edenred however we may change the incentive provider but we will not change the monetary value of the offer. 
  • There will be a selection of e-Gift cards available to choose from using an online portal, each e-Gift card will be subject to their own terms and conditions and we reserve the right to amend the selection at any time.
  • We may refuse entry into this promotion at our reasonable discretion. 
  • We may cancel any e-Gift cards should we discover or have a reasonable suspicion that the terms of the offer are being abused. 
  • This offer is available up to and including 29 November 2024. 
  • One e-Gift card per policy sold, limited to two per household in a 12 month period. In the case of a joint policy, the e-Gift card will be sent to the first named policy holder.
  • No cash alternative will be offered and the e-Gift vouchers are non-refundable and non-transferable. 
  • All terms and conditions also apply to partners, family and friends applying for this offer.
  • We have the right to change these terms and conditions or withdraw this offer at any time. 
  • These terms and conditions are separate from your policy conditions which apply to your Life/ Life & Critical Illness Plan.
  • Entry into this promotion will be deemed to be your acceptance of these terms and conditions.

life insurance Cover Options

We know it's a tough topic, but we're here to make it a little easier

  • Pays out a cash lump sum if you die within the plan term
  • Gives you the flexibility to choose the amount of cover you need and for how long
  • Guarantees that your premiums won't change in the future unless you change your cover
  • Gives you access to LV= Doctor Services, a Legal Advice Line and other member benefits at no extra cost
  • You may be able to increase your cover after specific life events without medical evidence
  • What you pay depends on your personal circumstances such as your age and whether you smoke

Important information

Here's what you need to know about life insurance, so you have the full picture

Photo frame, stack of paper, computer, pen and notebook
  • Available to UK residents aged 17 to 84.
  • You can choose the length to run between 5-50 years, but the policy must end before your 90th birthday.
  • If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2023/24 to 2027/28).
  • We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy.
  • If you stop paying your premiums, you won't get any money back and your cover may stop.
  • As part of your life insurance application, we may need to contact your doctor for a medical report
    You don’t have to give your consent to us obtaining a medical report if we need to, but you won’t be able to complete the online application without agreeing to this. It’s still your responsibility to answer all the questions accurately and honestly in your application. If you don’t, we might not pay a claim and could cancel your policy.
  • Increase options are available after marriage/civil partnership, divorce, the birth of a child or mortgage increase. Sometimes we won't be able to offer you increase options, subject to guidelines within your policy conditions.

Make sure you read the policy summary so you understand what you're buying...

The information on this page shouldn't be taken as advice, It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.

Buying Life Insurance is quick and easy