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About Us

Let's get to know each other a little better

Who we are

We’re proud to be one of the UK's largest personal lines insurers, with more than 7 million customers and 4,000 employees. 

At LV=, we love to protect the things you love. Our Defaqto 5 Star rated car insurance proves that you’re in safe hands with excellent levels of cover. When it comes to handling claims, our service goes the extra mile. We are committed to doing the right thing for you and we’ll aim to settle claims quickly and efficiently, even in the most difficult circumstances. It’s as simple as that.


Our partnership with professional organisations

LV= has worked with professional associations and unions to provide their members with discounted insurance products and services for many years, and our relationships have gone from strength to strength.

With over 80 years of experience working with our partner professional organisations, we know how to provide products and services that meet the varying needs of their members. And as well as making a saving, you can be confident that you’re covered should something happen.