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Which? Awards 2017 names LV= Insurance Provider of the Year

Posted 27 June 2017

An image involving the LV swoosh and the Which? logo. On the image it says 'Which? Insurance Provider of the Year!'

We're delighted to announce that for the first time, LV= has been awarded the Which? Insurance Provider of the Year, receiving the highest average policy score across our three main types of cover - Car, Home and Travel.


  • Which? Awards celebrate the UK's best businesses and brands
  • Winners are chosen by an expert panel, who scrutinise independent research, testing, as well as the opinions of Which? members and the general public
  • LV= is top of the insurance providers at this year's ceremony


Despite strong competition from John Lewis, M&S and NFU Mutual, LV= came out on top, and was awarded Insurance Provider of the Year by Which? impressing judges with the all-round quality of services.

Selwyn Fernandes, Managing Director of GI Direct, accepted the award and commented: "We provide great cover and deliver excellent customer service and it's great to be recognised by Which? who only reward the very best brands who consistently 'get it right'."

Whilst we've been recognised consistently over recent years by Which? for the cover and service we provide, this is the first time we've received this accolade.

We'd like to take this opportunity to thank all of our customers for helping us to win the Which? Insurance Provider of the Year award. Thanks to your feedback, we have been able to improve our products, services and how we handle your claims. With your help, we'll continue to offer the best possible service and cover for the things that matter most.

"LV= provides fantastic cover. Their customers rave about its speed and efficiency when dealing with claims" Peter Vicary-Smith, Which? CEO


What are the Which? Awards?

The Which? Awards were launched in 2007 as a way to celebrate and reward the very best businesses in the UK. Each year, companies which consistently focus on the needs of their customers are recognised at this prestigious awards ceremony.

The Which? awards are completely independent. Companies are shortlisted by experts based on research, testing, feedback from Which? members and most importantly, feedback from the general public.

You can read about the other Which? Awards 2017 Winners here.

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