Who are Which?
Which? is a trusted, independent organisation that gives consumers the help and information they need before making decisions about financial products or services. They have more than 1.3m members and supporters, making them the largest independent consumer body in the UK.
We're proud to have been awarded the Which? Recommended Provider for car and home insurance.
How is the recommended provider for car and home insurance achieved?Customer scores:
The customer score is based on a survey of 4,739 general public respondents for car insurance and 8,390 for home insurance. They are worked out using a combination of overall satisfaction and likelihood of recommending the provider.
The policy score is our assessment of the quality of standard cover comparing 58 elements of a car insurance policy, 35 elements of a building insurance policy and 40 elements for contents insurance. Providers must receive a minimum sample size of 30 respondents to be included.
Consumers say LV= is one of Britain's best for customer service
We've been voted joint 1st place as the UK's No.1 insurer for customer service. Based on UKCSI survey July 2020. This is for delivering high quality customer service, according to new figures by The Institute of Customer Service.