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About us

Who we are and what we do

Who we are

With over 5,700 employees across 17 offices based throughout the UK, we are the UK's largest friendly society and a leading financial mutual with over five million members and customers.

As a mutual organisation, LV= is committed to better service and greater convenience for our customers. With no shareholders taking a share of the profits, we’re committed to delivering discounted insurance products with great value for money for all of our members and customers.

At LV=, we love to protect the things you love. Our Defaqto 5 Star rated car insurance proves that you’re in safe hands with excellent levels of cover and great value for money. When it comes to handling claims, our service goes the extra mile. We are committed to doing the right thing for you and we’ll aim to settle claims quickly and efficiently, even in the most difficult circumstances. It’s as simple as that.

Our partnership with professional organisations

LV= has worked with professional associations and unions to provide their members with discounted insurance products and services for many years, and our relationships have gone from strength to strength.

With over 80 years of experience working with our partner professional organisations, we know how to provide products and services that meet the varying needs of their members. And as well as making great savings, you can be confident that you’re covered should something happen.