Sustainable Tourism: Travel destinations you should consider

8 minute read

All of our content is approved by our in-house advisory board of experts

As the environmental impact of jet-setting tourism becomes more apparent, popular destinations are turning green.

Here are 5 top sustainable  destinations:

  • Slovenia
  • Norway
  • Costa Rica
  • New Zealand
  • Kenya

What is sustainable tourism?

Sustainable tourism aims to ensure that a destination’s popularity is not its downfall. The aim is to create an industry that reinvests profits from tourism back into protecting the environment, championing eco-friendly solutions, and providing for the local communities that the destination is so reliant on.

An influx of visitors from across the globe means investment, jobs and business opportunities – after all, all those people need hotels, restaurants and guides. However, that same rush of tourists can lead to environmental damage, congestion and biodiversity degradation.

Many popular destinations are heeding the warnings about tourism, turning towards greener ways of operating. But travellers need to do their part too. We can travel in more sustainable ways - backpacking and camping, for example to reduce our footprint and consider eco-friendlier destinations.


Alpine foothills, tranquil glacial lakes and rustic cities await in charming Slovenia. Declared the World’s Most Sustainable Country in 2016, this quaint Balkan nation has emerged as one of the most green-friendly destinations in Europe in recent years.
The capital of Slovenia, Ljubljana, which boasts Baroque architecture, winding alleys and a vibrant culture, was named as the continent’s Greenest Capital by the European Union. Visitors can see the medieval city via a public transportation network that relies heavily on electricity, and cars are banned in many areas.
If you’d like to be even more eco-friendly, why not try backpacking in Slovenia? It has incredible, picturesque trails all around the country, and, although wild camping isn’t allowed anywhere, there’s plenty of incredible campsites to choose from.



‘The Land of the Midnight Sun’ has much to offer the eco-friendly tourist. A nation that prides itself on its rugged wilderness, Norway is doing much to preserve its natural landscapes and foster a sustainable tourism sector.

With low-emission activities from sleigh rides and skiing to incredible locations for backpacking and hiking, the industry is built around the celebration of nature.

Whether its kayaking in the fjordlands or cycling between the traditional grass-topped cabins of Røros, many of Norway’s most-visited destinations are focused on reducing emissions and the reliance on non-renewable energy sources.



Costa Rica

If there’s a country that leads the way in environmental sustainability, it’s the emerald-hued gem of Costa Rica. Among the most biodiverse nations on the planet, Costa Rica has retained almost 25% of its natural rainforests, a rarity in times of destructive deforestation practices across huge chunks of Central and Southern America.

Backpacking Costa Rica “is a rite of passage for any backpacker keen on exploring”. Although it’s possible to wild camp here, you’re recommended to set up your tent in established campsites. Better yet, there are plenty of eco lodges you’re able to stay in around the country.

This tiny nation is consistently voted as one of the happiest places to live and much of the country’s tourist industry is focused around sustainable travel experiences such as trekking, rainforest safaris and local community projects.

Meanwhile, National Park fees are reinvested into conserving and protecting the rainforests and endangered species its tourism industry relies on.

Costa Rica

New Zealand

Is there anywhere more picturesque than New Zealand? From a cruise along the quiet waters of Milford Sound to a spectacular hike across the icy expanse of Franz Josef Glacier, New Zealand is a nature lover’s dream. Drawing adrenaline junkies and wilderness lovers alike, this charming island nation is unsurprisingly a world leader in sustainable tourism.

Nationwide regulations look to ensure every tourism-based business in the country is committed to sustainability within the next decade , focusing on reinvesting profits and resource into preserving its stunning natural environment.

From minimising their environmental footprint to curbing usage of single-use plastic, communities and businesses across the country are transitioning towards an industry that prides itself on tourist innovation.

If you’re interested in backpacking through New Zealand, the Freedom Camping Act also means you’re able to setup camp wherever it isn’t prohibited, to feel truly at one with nature.

New Zealand


Herds of wildebeest a million strong make their way across the Serengeti, while Africa’s fabled ‘Big Five’ hide amongst the Savannah brush. A safari in Kenya’s Maasai Mara game reserve is truly a once-in-a-lifetime experience. Tourists flock to this African gem every year and as such, Kenya has had to implement a variety of sustainable schemes to preserve its rich biodiversity.

Many of the nation’s safari lodges and camps re-invest into the local community by funding protection and conservation projects, guarding against poachers and employing locals as knowledgeable trekking guides.

Camping out amongst the wilds of the Savannah, under the stars, is the draw for many tourists. Such escapism means lodges manage their own power and waste facilities, with many utilising the ever-present African sun as a solar-powered alternative to traditional wood or fuel burning.

If you’re feeling particularly adventurous and fancy backpacking Kenya like a local, you’ll find the more expensive of Kenya’s safari lodges are usually responsible for the most investment in eco-tourism solutions… even though it may seem counterintuitive to a bargain-hunting tourist.


Wherever you head on your next eco-friendly adventure, consider travel insurance from LV=, and if you’re backpacking or going on a longer trip, we’ve got you covered also.