A record breaking summer for LV= KidZone

The beach safety scheme had a record year in 2017

3 minutes

KidZone, sponsored by LV=, reunited more kids with their families on Bournemouth and Poole beaches than ever before. 

  • 219 children went missing in the six week summer holidays - a new record
  • LV= KidZone is a beach safety scheme developed to promote beach safety
  • Wristbands are issued so lost children can be easily reunited with parents

The LV= KidZone initiative keeps kids safe over summer.

Parents with young children on Bournemouth’s and Poole’s beaches had another set of eyes looking out for their young ones over summer, courtesy of LV= KidZone. The popular safety scheme is now in its 11th year.

LV= KidZone is a regular annual fixture on the town's beaches, and this year helped reunite more than 219 children with their parents, up on their previous record of 203 children in 2009.

Kids who wandered off were also reunited with their families faster than ever before. The average time of five minutes and 56 seconds was almost forty seconds faster than the previous 2015 record.

The stretch of sandy beachfront between Poole and Southbourne is split into distinctive colourful zones, each with an easy-to-remember aquatic logo. 

How does it work?

To help keep track of their children during their visit, and enable beach staff and authorities to identify and find lost children, parents and guardians are asked to follow three simple steps.

1. Obtain a free waterproof wristband from one of the dedicated and easily-identifiable LV=KidZone staff members, from a LV=KidZone wristband dispenser or any seafront office

2. Write their contact number on the wristband, and attach to the child’s wrist

3. Sit within the colour-coded beach markers matching the colour on your wristband

Our sponsorship of this important child safety initiative is part of our commitment to supporting local communities - over the summer, around 40,000 wristbands are handed out.