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The People's Pension

You deserve the best for your retirement - you've earned it

Our advisers will recommend and arrange the most suitable solution for you

  • Helping you make the right decision. We’ll give you confidence by providing a personalised plan and recommendations based on your circumstances, objectives, and plans for the future.
  • We put your needs first. We’ll agree with you which solution best meets your needs, explaining any fees to you clearly and simply before proceeding with our advice.
  • Giving you peace of mind. We provide trusted and impartial advice as well as being strictly regulated by the Financial Conduct Authority, so we’ll help you make the most of your money safely and securely.
  • Here to help. We’ll be by your side each step of the way; research, recommendation, decision, application and ongoing support. We’ll explain things clearly in plain English and avoid jargon.

It all starts with a chat

Call us for a free conversation, with no obligation. We’ll listen to you to understand what you’re hoping to achieve with your pension..

You’ll be allocated your own adviser to work with you from start to finish.

Our fees will be explained to you clearly and simply.

We’ll send you a welcome pack and some simple questionnaires. This will help us get to know you.

Research and recommendation

Your adviser will have a conversation with you to gather information and discuss your needs and objectives in detail. This will give us a clear picture of your circumstances and what you are trying to achieve.

We will undertake a full review of all your personal, financial, and pension information. We’ll pull all this information together to research and recommend the most suitable solution for you.

Your personalised plan will be presented and explained in a report, which we will send to you.

It’s important that you fully understand our recommendations, so we’ll arrange a time to explain the report and ensure you are clear what we are advising you to do. It’s always ok to ask us questions.

Set up your products

When you’re ready to proceed, we'll action any recommendations that we have made.

We’ll set everything up for you and keep you informed.

Fees and charges

For members of The People’s Pension we have agreed a substantial discount to our standard fees. 

We make advice more accessible by offering our initial consultation and, in most cases the advice report, for free.

If you choose to proceed with our recommendations then we will charge you a fee. This will be explained clearly right at the start.

We’re pleased to say that we can usually deduct the fee from your pension; this is tax-efficient and can be more convenient than paying the fee directly.

There are some specific circumstances where we do charge an upfront fee. If this applies to you it will be explained clearly when you contact us.

Who we are

We're part of LV=, a name you can trust

We specialise in providing retirement solutions, we've been doing it for over 20 years

  • We’ve been helping people look after what they love for over 175 years.
  • We're proud of our rich heritage and strong foundations.
  • We’ll always provide the help that is right for you and only recommend advice if we believe that it is in your best interests.
  • We’ll communicate with you in easy-to-understand and jargon-free language.

Ready to get started?

Call us today for a commitment free chat

Start your conversation by giving us a little more information about your pension and retirement plans
TextDirect: 18001 0800 032 3258 

Lines open 8.30am - 6pm Monday to Friday
We will record and/or monitor calls for training and audit purposes