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Our Flexible Transitions Account offers you flexibility and choice to meet your needs.

  • A tax efficient way to save with greater investment choice
  • Combine all your existing pensions under one roof
  • Contribute regular or single contributions
happy couple with boat steering wheel next to green LV heart

Why choose LV= for your pension?

With so many different providers in the market, why should you trust LV= for your retirement income needs? The answers are simple:

10 good reasons to choose LV= for your retirement provision

1. UK's largest friendly society

At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.

2. Pension Income Choice Association

LV= is a founder member of the Pension Income Choice Association (PICA), a high-profile industry body that has been established to raise the importance of your right to shop around to ensure you receive the best possible retirement income to suit your individual circumstances.

PICA is a membership funded group that was established in 2009 by specialists in the annuities and retirement market. PICA believes that the default option should be for everyone to review their options at retirement. By reviewing the existing pension maturity process and adopting changes, PICA believes that hundreds of thousands of people over the next ten years will be able to secure a better income in their retirement.

3. Longevity in business

We’ve been in business since 1843, and take great care to manage our affairs sensibly and honour our commitments.

4. Financially strong

LV= is a financially strong name that you can trust. When you buy insurance products with us, you can be confident that we’ll be around to pay the benefits for the term of the plan.

5. Security with flexibility

Because we are a Friendly Society there is a legal requirement that some of your investment must be made into insured funds. We have set the minimum amount at £3,000, so you’ll still have full flexibility with the rest of your investments.

6. Clearly no jargon

We’ve designed easy to use customer guides to explain our products and options clearly in plain English which be found in the Policy information page. Our customer advisers are also available to answer any questions you may have.

7. Award-winning

Moneywise most trusted life insurance 2016

Our products are consistently award-winning – This year we have won the 2015 Moneywise Most Trusted. In previous years have won the Financial Advisers 5-star Service Award for life and pensions and the Gold Standard Award for Individual Pensions in 2014.

8. Mutual not PLC

As a mutual, we don't have to answer to external shareholders - so we can concentrate on looking after you. It's mutually beneficial.

9. We're retirement specialists

LV= offers a wide range of retirement solutions, including annuities and pension drawdown

10. Proven track record

When you take out a pension with LV=, you get the reassurance of knowing that you're part of our long history of providing financial security for our members and customers.

Discuss your pension options with an adviser

You can phone us
Call our UK-based advisers for more information


0800 756 8847
Quoting offer code IELO

TextDirect: 18001 0800 756 8847

8.30am - 6pm Monday to Friday

Existing customer?

If you're an IFA please call:

0800 169 1111

TextDirect: 18001 08001691111

We may record and/or monitor calls for training and audit purposes.

Love Retirement

Take a look through our articles full of helpful ideas and inspiration to help you enjoy a happy retirement.

Help and FAQs

View commonly asked questions and answers regarding our pension products.

Policy documents

  • Key features
  • Terms and conditions

Get advice

A financial adviser can help you decide where your money is invested.