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Equity Release

Unlock the cash from your home and enjoy a richer retirement

  • Release tax-free cash from your home
  • Access a cash lump sum, a drawdown reserve of cash or both
  • Live in your home throughout your retirement
Man pushing a women in a wheelbarrow

Why choose LV= for your equity release?

With so many different providers in the market, why should you trust LV= for your retirement income needs? The answer is simple.

Award-winning service

5 star Moneyfacts Award for Equity Release

    Moneyfacts Equity Release Awards 2016

  • 5 Star Award from for Equity Release Services from Moneyfacts in 2016 for our Flexible Lifetime Mortgage.
  • Moneyfacts star ratings compares lots of important features of financial products, helping customers find the best products.
Gold Standard Award - Retirement

Gold Standard Awards 2015

  • Winner of Gold Standard Award for Retirement in 2015
  • The Gold Standard Awards have been supporting higher standards in financial services in the UK for the past 14 years.
You Gov Most Recommended Insurer Award

    YouGov Awards

  • Most Recommended insurer by YouGov.
  • YouGov is the most quoted authoritative measure of public opinion and consumer behaviour. From the very beginning, YouGov has been driven by one simple idea: The more people participate in the decisions made by the institutions that serve them, the better those decisions will be.
Financial Adviser Service Awards 2015

    Financial Awards Service Awards 2015

  • Winner of Outstanding Achievement Award at Financial Adviser Service Awards 2015.
  • The Financial Adviser Service Awards are an independent measurement of who is getting it right, and who needs to do more work to keep their customers happy.

10 Good reasons to choose LV= for your retirement provision

1. UK's largest friendly society

At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.

2. Planning ahead with you

At LV=, we focus on capital and income retirement planning to help offer a brighter future for those who are planning, or already in, retirement.

3. Maximise all your assets

We’re one of the few lenders that will lend against second/holiday homes in the UK.

4. Equity Release Council Member

All ERC member plans carry a no negative equity guarantee which means that your beneficiaries won’t find themselves owing more than your property is worth.

5. Specialist team

There’s been a team specialising in equity release in Hitchin since 2002 so if you decide to choose LV= to arrange your lifetime mortgage you can be sure that you’ll be dealing with a firm with a lot of experience in this field whose role it is to make sure your application goes smoothly.

6. Financially strong

It’s over 170 years since we welcomed our first customers. Back then, our aim was to help people on low incomes maintain a basic standard of living for their families and save for a decent funeral. It was all about making financial security and peace of mind available to more than just the privileged few. It’s a heritage we are proud of.

The Liverpool Victoria group of companies now has more than 5 million members and customers. That gives you some idea of the scale of our business. However, our aim has always been to be the best at what we do, rather than just the biggest.

7. Retirement experts

At LV=, we focus on capital and income retirement planning to help offer a brighter future for those who are planning, or already in, retirement.

8. Clearly no jargon

We’ve designed easy to use customer guides to explain our products and the options clearly in plain English.

9. Award-winning

Our products are award-winning, and in we were named Most Recommended Insurer by YouGov in 2016.

10. Responsible lending

Our Responsible Lending Standards help us to make responsible decisions to lend to our customers.

As members of the Equity Release Council we’re bound by their Statement of Principles, a group of safeguards and guarantees that give you confidence in the products we offer and the information you receive.

Existing customers

If you already have a Lifetime mortgage with us please call:

Call us

0800 028 8974
8.30am - 6pm Monday to Friday

TextDirect: 18001 0800 028 8974

We may record and / or monitor calls for training and audit purposes.

New customers

To start an equity release enquiry, contact your independent financial adviser, or find one specialising in equity release through the Equity Release Council (ERC).

Equity Release Council logo
  • Ensure that products are safe and accessible
  • Set standards and safeguards to protect and reassure you
  • Protects you and works to increase your knowledge so you can make informed decisions
  • Visit the Equity Release Council website

Equity Release Council

We're members of The Equity Release Council, and guarantee no-negative equity on your property so you will never owe more than the property value.

Why choose LV=

  • 5 Star Award for our Equity Release Services from Moneyfacts in 2016 for our Flexible Lifetime Mortgage.

Product Information

  • Unlocking your capital
  • Enjoy a brighter tomorrow

Love Retirement

Take a look through our articles full of helpful ideas and inspiration to help you enjoy a happy retirement.