Proud to be the UK's most recommended insurer


The UK's most recommended insurer

  • According to YouGov, we're the UK's most recommended insurer* and that's something that we're really proud of at LV=.
  • At LV=, we love to help you to protect the things you love most, so your recommendations for all of our insurance products, including our car, home, travel, pet and life insurance, really count.

About YouGov

YouGov is the most quoted authoritative measure of public opinion and consumer behaviour. From the very beginning, YouGov has been driven by one simple idea: The more people participate in the decisions made by the institutions that serve them, the better those decisions will be. Their panel of consumer members help us at LV= to better serve our customers.

*Research conducted by YouGov found LV= in the top position on the BrandIndex Recommend measure when assessing the data collected between 1st January 2018 and 31st December 2018, excluding brands tracked for less than 3 months.

All data was collected using an online survey and respondents are members of the YouGov panel. The 26,851 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile.

The Recommend metric measures a consumer’s willingness to recommend a brand, hence the ambassadors and equity destroyers of the brands: Which of the following financial institutions would you recommend to a friend or colleague? / And which of the following financial institutions would you tell a friend or colleague to avoid?

Information on YouGov BrandIndex

YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across dozens of sectors simultaneously. It provides a real-time picture of individual's brand health, health of a set of key competitors and also within entire sectors. Results are delivered through an instant-access online reporting tool. Because the data is updated daily, any changes in public perception can be spotted immediately and acted on accordingly.

BrandIndex operates at a national and international level, allowing users to track brand perception in just one country, compare across multiple countries and/or monitor a global picture. BrandIndex can be used to gauge brand perception pre-pitch and then to aid campaign planning, as well as to monitor changes in perception throughout the campaign, during which users can pin-point any changes against specific dates, and the individual BrandIndex measures mean you can see which values are most affected.

YouGov's BrandIndex is currently tracking 3 distinct financial sectors: High Street Banks & Savings (27 brands), Cards Loans & Building Societies (36 brands) and finally the Insurance & Investments sector (30 brands).

Join the YouGov panel today and be part of a global community of people who share their opinions in return for points and rewards.