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Customer reviews

Call us for a free chat on 0800 032 9301

Lines open: 8.30am to 6pm Monday to Friday

Customer reviews

Welcome to our LV= Advice Service customer reviews section. Here you can read unbiased reviews written by real customers who've used our advice service.

At LV=, we value feedback from our customers which is why we’ve partnered with Reevoo, who offer an independent service and collect feedback from LV= customers on our behalf. Find out how our customers can leave feedback.

All reviews are 100% genuine - you can read them for yourself below.

LV= advice service reviews verified by reevooReevoo

Team expertise and knowledge
Clear and simple experience
Speed from application to completion
Quality of recommendations
Overall rating
Scores 8.9 out of 10 based on 93 reviews
Reviews and scores from the last 12 months.
8 out of 10


Weston super Mare GB
Progression of enquiry from suggestions made by the algorithms to more specific advice from a senior advisor. Telephone appoints always on time
Reviewer left no comment
Confirmed purchase: 05 January 2018
Published on: 22 January 2018
4 out of 10


Kilmarnock GB
Too many to list
Confirmed purchase: 21 December 2017
Published on: 21 January 2018
9 out of 10


london GB
Very professional job
Admin process quite slow
Confirmed purchase: 11 December 2017
Published on: 18 January 2018
9 out of 10


Gloucester GB
Everyone was happy to help
Reviewer left no comment
Confirmed purchase: 07 December 2017
Published on: 21 December 2017
8 out of 10


Chatham Maritime , Kent GB
Very informative and prepared to discuss the advice in depth whilst still considering the clients requirement
Reviewer left no comment
Confirmed purchase: 07 December 2017
Published on: 14 December 2017

Hi Antony

Thanks for your feedback on our Retirement Advice Service. We're really pleased to hear you had a positive experience and that your adviser was discussing advice in-depth whilst considering your requirements. It's good to hear such great feedback.

If you have any other feedback, you can contact us at

Kind regards, Emily

Have a commitment free chat with a Pension Specialist

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TextDirect: First dial 18001

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