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Customer reviews

Call us for a free chat on 0800 032 9301

Lines open: 8.30am to 6pm Monday to Friday

Customer reviews

Welcome to our LV= Advice Service customer reviews section. Here you can read unbiased reviews written by real customers who've used our advice service.

At LV=, we value feedback from our customers which is why we’ve partnered with Reevoo, who offer an independent service and collect feedback from LV= customers on our behalf. Find out how our customers can leave feedback.

All reviews are 100% genuine - you can read them for yourself below.

LV= advice service reviews verified by reevooReevoo

Team expertise and knowledge
Clear and simple experience
Speed from application to completion
Quality of recommendations
Overall rating
Scores 8.7 out of 10 based on 76 reviews
Reviews and scores from the last 12 months.
8 out of 10


Scarborough GB
I received good advice during the process.
The advisors were professional and friendly.
Reviewer left no comment
Confirmed purchase: 30 April 2018
Published on: 02 May 2018
10 out of 10


Morecambe GB
They explained everything in a very simple way, so that I could understand very thoroughly
Communication was very friendly and very good
I can't say anything negative during my experience with lv retirement advice and service
Confirmed purchase: 19 April 2018
Published on: 02 May 2018
9 out of 10


Market Drayton GB
The finance advise was very thorough and extremely professional. HOWEVER, one must always bear in mind that the adviser is affiliated, if not employed by, LV=. There is no hard sell and the plan selected for me was perfect for my personal circumstance. I would always advise that you seek a second opinion on any financial advise one receives from any source on such important Pension matters.
Some of the documentation is a little difficult to understand and absorb. It is very detailed and necessarily so. Interpretation is difficult for an educated person and I would suggest it would be totally incomprehensible to the average person. Thus it is essention to have all reviewed by a recognised IFA.
Confirmed purchase: 04 April 2018
Published on: 19 April 2018
9 out of 10


Corby. GB
Understanding, will listen to what Ihave to say.
The length of time it took to complete.
Confirmed purchase: 28 February 2018
Published on: 13 March 2018
10 out of 10


Leeds GB
No jargon
Reviewer left no comment
Confirmed purchase: 27 February 2018
Published on: 07 March 2018

Have a commitment free chat with a Pension Specialist

Call us on 0800 032 9301

TextDirect: First dial 18001

Lines open: 8.30am to 6pm Monday to Friday. We may record and/or monitor calls for training and audit purposes.

Start your conversation with a pension specialist today by telling us about:

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  • Any contributions you're making
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