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Product legal information

All about our products and underwriting


General insurances are underwritten by Liverpool Victoria Insurance Company Limited (LVIC), registered in England and Wales number 3232514 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 202965.

Financial Advice

Financial Advice is provided by Liverpool Victoria Financial Advice Services Limited.

Liverpool Victoria Friendly Society Limited
Tax Free Savings Plan; Flexible Savings Plan; Flexible Guarantee Bond; With Profits Pension Annuity; Pension Annuity; 50 Plus plan; Life Protection; Critical Illness Protection; Income Protection; Flexible Protection Plan; Mortgage & Lifestyle Protection; LV= Life Insurance.
Liverpool Victoria Insurance Company Limited
Motor Insurance; Home Insurance; Travel Insurance; Pet Insurance; Breakdown Insurance; Classic Car Insurance; Motorcycle Insurance; Caravan Insurance; Landlord Insurance.
LV Equity Release Limited
Lifetime Mortgage; Flexible Lifetime Mortgage.

If you want to make a complaint

If you have a complaint about any part of the service you receive from LV=, please contact us.

Write to
Customer Complaints, Box 2, LV=, County Gates, Bournemouth. BH1 2NF

01202 292333


Making a complaint will not affect your right to take legal action. We operate a written complaints procedure in accordance with the Financial Conduct Authority and you may be able to refer your complaint to the Financial Ombudsman Service. Details of our complaints handling process are available on request. The right to apply to the Ombudsman must be exercised within six months of the date of our decision.

Write to
The Financial Ombudsman Service, Exchange Tower, London E14 9SR

0800 023 4567 or 0300 123 9123



Financial Services Compensation Scheme

We’ve been in business since 1843, and take great care to manage our affairs sensibly. If we ever did get into financial trouble and couldn’t honour our commitments, you may be entitled to compensation from the Financial Services Compensation Scheme.

The compensation you could get depends on the type of product you have.

Compulsory Insurance (e.g. 3rd party motor insurance)
100% of the claim, and the maximum compensation is unlimited.
Non-compulsory Insurance (e.g. home and general)
90% of the total claim, and the maximum compensation is unlimited.
Long Term Insurance (e.g. pensions and life assurance)
100% of the total claim. For life assurance, the scheme's first responsibility is to seek continuity of life assurance rather than to pay compensation.

For more information go to or call 0800 678 1100 or 0207 741 4100.