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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Why LV= Over 50 Life Insurance

With so many over 50s life insurance policies on the market, why should you trust LV= with your insurance needs? The answer is simple.

10 Good reasons to choose LV= for your over 50s life insurance

1. Full cover after just one year

We guarantee full pay-out if you die after just one year. If you died before this we'd pay you the total amount you paid in premiums.

2. Award winning service - most recommended and trusted insurer

UK's most recommended and most trusted insurance company:

  • We keep our promise, that's something that we're really proud of at LV= and that's why we're the UK's most recommended insurer, according to YouGov.
  • We've also won the Moneywise award five years running for the most trusted insurer, as voted for by real consumers - a trust earned by consistently providing good service and competitive products.
Moneywise Customer Service Awards five years running, 2013 - 2017YouGov most recommended insurer

3. Choice of Welcome Gift

When you take out a 50 Plus plan with us you can choose between a £30 M&S gift card, £30 Gift Certificate* or a £30 Argos gift card. If your partner takes out a 50 Plus plan with us too, then they'll also get a complimentary gift of their choice.

This gift will be sent out within 28 working days of us receiving your third monthly premium.

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

4. Option to add Funeral Benefit Option

By selecting the Funeral Benefit Option in your 50 Plus application, you can help your family even more by getting an additional £300 contribution on top of your amount of cover.

5. Quick and easy online application

Our online application process is simple with no medical or health questions.

6. We have an easy claims process

We are committed to providing the highest possible level of service for our customers. Embracing technology, we’ve streamlined our buying and claiming processes to ensure they’re as quick and easy as possible for you.

7. Continued values

We’ve been looking after families since 1843 and are passionate about putting our customers at the centre of everything we do.

8. Become a member

50 Plus plan policy holders instantly become LV= members. This gives you benefits such as:

  • Discount on car, home and travel insurance products
  • 24 hour member care line which could help you with criminal and civil law enquiries, health and medical questions as well as finding reliable tradesmen in an emergency.

9. Mutual not PLC

As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you. It’s mutually beneficial.

10. Proven track record

When you buy 50 Plus cover from LV= you get the reassurance of knowing that you’re part of our long history of providing financial security for our members and customers.

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Complimentary Gift

Complimentary Gift when you apply.

50 Plus welcome gifts
*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

LV= Doctor Services

When you take out a new policy with us you automatically gain access to LV= Doctor Services, giving you the medical advice and treatment you need at no added cost.

  • Remote GP - quick and easy access to a leading network of 5,000 practising UK doctors
  • Second Opinion - investigate and confirm a diagnosis
  • Prescription Services - hand-in-hand with Remote GP, get your prescription emailed, posted or sent to your local pharmacy