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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Talk it Through for Over 50 Life Insurance

While none of us like to think about our own death, taking care of your loved ones after you have passed on and making sure that they don’t face considerable financial costs is one of the most important things you'll probably ever do.

Our agents will...

  • Talk to you about your current circumstances and the reasons for you looking for cover.
  • Complete the application with you over the phone, so there will be no paperwork for you to complete.
  • Ask you a few general questions, without going into detailed health and medical questions.
  • Inform you of next steps.

You could speak to someone ...

An LV= agent

like... Kelly who has worked for LV= for 6 years and is known for her extensive knowledge of the insurance industry and excellent customer service skills.

It takes no more than 15 minutes to take out an over 50s plan over the phone with one of our agents.

Facts to consider:

  • The average cost of a very basic funeral, excluding the cost of associated personal touches such as flowers and or church service, in May 2016 was £4,229*
  • The plan is to help provide a one-off cash payment when you die that could help with funeral arrangements, help take care of any outstanding financial commitments like loans or bills you may still have to pay, or perhaps be a gift for your loved ones.
  • Over 50’s life insurance plans are an affordable and easy way to achieve this and have become increasingly popular in recent years, due to people living longer thanks to medical advances.

*LV= cost of a funeral research – Breaking Blue Research, May 2016 (based upon a sample of 100 UK Funeral Directors).

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Complimentary Gift

Complimentary Gift when you apply.

50 Plus welcome gifts
*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Which product?

Whatever your situation, we can help you choose the product that suits your needs.

Compare life cover products

Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need to claim?

Speak to one of our experienced claims advisers to help guide you through the process.

How to make a claim