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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Surround yourself with Over 50s Life Cover - new TV advert

Every day we surround ourselves with things we like and people we love, we work hard to protect those important to us and keep them safe.

With the 50 Plus plan from LV= you’ve got the UK’s most trusted insurer by your side, giving you peace of mind. Watch our new TV advert to see how LV= can help support you and protect your loved ones.

Video transcript

This is John

John is at the age where he is starting to think about life cover.

Like many of us, he surrounds himself with the things he likes, and the things he loves.

In his spare time he does a bit of this, and a little bit of that. And he enjoys spending time with his good friends.

John wants a company he knows he can trust. That’s why he chose LV.

From just £7 a month, John knows he’ll have the UK’s most trusted insurer by his side.

He’ll also have free access to an exclusive 24 hour care line to help with any legal or medical matters or simply for someone to talk to.

You too can leave your family a cash lump sum of up to £25,000 to help pay towards your funeral or any other bills.

You’re guaranteed to be accepted with no medical.

You’ll also receive a welcome gift when your plan starts.

To find out more call LV on 0800 134 134 or visit

Good value, great values

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Complimentary Gift

Complimentary Gift when you apply.

50 Plus welcome gifts
*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Which product?

Whatever your situation, we can help you choose the product that suits your needs.

Compare life cover products

Need to claim?

Speak to one of our experienced claims advisers to help guide you through the process.

How to make a claim

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

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