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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Exclusive loyalty rewards

As a mutual ownership is defined by being a member, rather than a shareholder.

And if you take out our 50 Plus plan you become automatically a member of LV=, which gives you access to a range of member benefits and exclusive loyalty rewards at no extra cost.

These rewards include:

  • Up to 10% discount on car and home insurance.
  • 24 hour member care line exclusively for our members, offering confidential and free access to qualified professionals to help with:
  • Health and wellbeing - A team of doctors and nurses are on hand to offer you advice and guidance on things like childcare, elderly care, work life balance and pre-travel advice.
  • Counselling - Qualified counsellors are at the end of the phone to help and support you with anything from relationship difficulties, bereavement, work related issues or debt.
  • Legal advice - You can ask our team of solicitors and legal executives for advice on:
    - Employment; like unfair dismissal, redundancy and discrimination
    - Family law; such as child maintenance, divorce and domestic violence
    - General law; including civil litigation, motoring offences, debt advice and personal injury
    - Property related issues; such as home purchases, landlord disputes and access rights
  • Member support fund, created to help members in times of financial hardship.
  • Community fund supporting good causes throughout the year.
  • Participation in election of board directors and approval of financial accounts
    (once you've held you plan for 12 months).

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Complimentary Gift

Complimentary Gift when you apply.

50 Plus welcome gifts
*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Which product?

Whatever your situation, we can help you choose the product that suits your needs.

Compare life cover products

Need to claim?

Speak to one of our experienced claims advisers to help guide you through the process.

How to make a claim

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

Get some help