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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Contact us about Over 50s Life Insurance

Call us

  • For new policies call 0800 197 0517
  • For existing policies call 0800 028 6333
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For TextDirect first dial 18001. We may record and/or monitor calls for training and audit purposes.

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Making a claim

  • To make a claim call 0800 756 5869
    If you're calling from overseas, you can contact our UK based claims team on +44 1392 366 685
  • Write to us at: LV= Health Claims Team, Pynes Hill House, Rydon Lane, Exeter, EX2 5SP
  • E-mail us: healthclaims@lv.com

For TextDirect first dial 18001. We may record and/or monitor calls for training and audit purposes.

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Email us

  • For any new policies and for protection advice please feel free to email us.
  • If you're an existing customer you're able to update your details and check your amount of cover by using the self-service section below.

Speak to one of our advisers for some over 50 life insurance advice, to see which product is right for you and how to protect yourself and loved ones.

Which product?

Whatever your situation, we can help you choose the product that suits your needs.

Compare life cover products

Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

Get some help