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50 Plus plan from LV=

  • Guaranteed acceptance - no medical or health questions
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Over 50s plan with complimentary gift

Take out the LV= 50 Plus plan and we’ll send you a complimentary gift one month after your third premium payment has been received. Simply choose one of these great gifts when you apply. If your partner takes out a 50 Plus plan too, then they'll also get a complimentary gift of their choice.

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£30 M&S Giftcard

M&S giftcard

These are for you to spend on whatever you like. Indulge yourself with some delicious food, take your pick of the latest clothes, or add a little luxury to your home with something from their homeware range.

£30 Amazon.co.uk Gift Certificate*

Amazon Gift Certificate

Use your Amazon.co.uk Gift Certificate* towards Books, Electronics, Music, and more. The Amazon.co.uk website is the place to find and discover almost anything you want to buy online at a great price.

*Amazon.co.uk is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see www.amazon.co.uk/gc-legal. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

£30 Argos Giftcard

Argos giftcard

Argos gift card allows you to choose from thousands of products, including electricals, technology, jewellery and watches, home furnishings, sporting goods and toys.

Buying a 50 Plus plan is quick and easy

Information about your 50 Plus gift

  • Please choose your gift on the application form.
  • If you choose the £30 Marks & Spencer, or Argos Gift card, we'll send this to your home address.
  • If you choose the Amazon.co.uk Gift Certificate, you will need to provide your email address. Your gift certificate redemption code will be sent to the email address you have provided.
  • We may change or withdraw this offer at any time. You should receive your gift within 28 working days of us receiving your third monthly premium.
  • This offer is limited to one gift per person.
  • We may not give a gift where we determine, or reasonably suspect, that the terms of the free gift offer are being abused in any way.
  • We may also not give a gift to anyone who has previously held a 50 Plus plan or any similar guaranteed life cover plan with LV= and has subsequently cancelled that plan, or had it cancelled by us.

Why Choose LV=?

  • Free welcome gift.
  • 170 years experience.
  • At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.
  • Access to exclusive member benefits and loyalty rewards at no extra cost, including a 24 hour care line.
  • Full cover after just one year with 100% of claims paid.
  • Easy claims process.