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50 Plus plan from LV=

  • Guaranteed acceptance - no medical or health questions
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Welcome MyVoucherCodes customers

Our 50 Plus plan is an easy way to leave your loved ones with a cash lump sum when you're no longer around. This could help towards funeral costs, unpaid bills or provide a financial legacy for your grandchildren.

Please note, the information on this page shouldn't be considered as advice. It's up to you to decide if the product is suitable for you. If you have any doubts please speak to a financial adviser.

Key benefits

  • Cover starts from £7 a month (depending on age).
  • Guaranteed acceptance if you're aged 50 to 80 and living in the UK.
  • No medical or health questions.
  • £1,000 minimum amount of cover.
  • Choose your free gift when you apply.
  • Fixed premiums that never go up
  • Full cover provided after the first year.
  • Funeral Benefit Option – get an additional £300 towards funeral costs
  • After your 90th birthday your cover continues but you won't have to pay any more premiums.
  • Your cover will never go down no matter what happens to your health.

Important information

  • Maximum of £25,000 of cover available.
  • You're fully covered after the first year. If you die before this we may only pay you the premiums you've paid into your plan.
  • Depending on how long you live you may pay more in premiums than we pay out when you die.
  • This isn't a savings plan - and it has no cash-in value. If you stop paying you won't get anything back.
  • Your amount of cover is fixed when your plan starts, so it won't keep up with inflation and will buy less in the future.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2015/16 to 2017/18).
  • If you have already taken out the Funeral Benefit Option on a previous plan, you may not be able to take out this option on further plans.

Reasons to use LV= Doctor Services app

When you take out a new policy with us, you will gain access to the LV= Doctor Services, getting the medical advice and treatment you need (including for your children up to age 16):

  • Simple to use - one app, three expert medical services.
  • Easy access - to a leading network of 5000+ UK health professionals at your fingertips.
  • Serious illness or everyday health concerns - you can get expert medical advice for any health issue.
  • UK based professionals - you can speak to a doctor or specialist in the UK.
  • Convenient - see a doctor or specialist from the comfort of your home, office or anywhere in the world!
  • No added cost - you won’t pay any consultation fees, or an insurance excess.

LV= Doctor Services is a non-contractual benefit and can be changed or removed at any time.

Buying a 50 Plus plan is quick and easy

*MyVoucherCodes terms and conditions

  • Receive a £40 Amazon Gift Certificate when you buy LV= 50 Plus Life Insurance between the promotional dates stated on the MyVoucherCodes website.

  • The Amazon Gift Certificate is only available on LV= 50 Plus Life Insurance policies purchased through It is not available for purchases made by telephone or post.
  • LV= may withdraw the gift certificate where we determine, or reasonably believe the terms of the offer are being abused in any way. We may also not give the gift certificate for anyone who has previously held an LV= Life Insurance policy, or similar policy with us, and cancelled it, or had it cancelled by us.
  • The gift certificate will be sent once a genuine application is validated and six consecutive months’ premiums have been collected.
  • If you cancel your policy before six consecutive months’ premiums have been collected by LV= you will not receive your gift certificate.
  • Your gift certificate will be sent by LV=’s voucher distributer Voucher Window to the email address provided within 28 days of the sixth monthly payment having been collected.
  • This offer is limited to one voucher per person.
  • The gift voucher is non-exchangeable, non-transferable and no cash alternative is available.
  • This offer may be withdrawn or amended at any time.
  • This offer is not available to existing LV= Life Insurance customers.
  • By utilising this offer you will be deemed to have accepted and be bound by these terms and conditions.
My Voucher Codes logo

Exclusive offer for MyVoucherCodes customers. £40 Gift Certificate when you buy an LV= 50 Plus plan.
Terms & conditions apply

Why Choose LV=?

  • Free welcome gift.
  • 170 years experience.
  • At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.
  • Access to exclusive member benefits and loyalty rewards at no extra cost, including a 24 hour care line.
  • Full cover after just one year with 100% of claims paid.
  • Easy claims process.

Complimentary Gift

Complimentary gift after your plan starts

Images of an Amazon, M&S and Argos gift card for the over 50 life insurance complimentary gift

*Amazon T&C's

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.