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50 Plus plan from LV=

  • Guaranteed acceptance - no medical or health questions
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Over 50s plan with complimentary gift

Take out the LV= 50 Plus plan and we’ll send you a complimentary gift one month after your third premium payment has been received. Simply choose one of these great gifts when you apply. If your partner takes out a 50 Plus plan too, then they'll also get a complimentary gift of their choice.

£30 M&S Giftcard

M&S giftcard

These are for you to spend on whatever you like. Indulge yourself with some delicious food, take your pick of the latest clothes, or add a little luxury to your home with something from their homeware range.

£30 Gift Certificate*

Amazon Gift Certificate

Use your Gift Certificate* towards Books, Electronics, Music, and more. The website is the place to find and discover almost anything you want to buy online at a great price.

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

£30 Argos Giftcard

Argos/Homebase giftcard

Argos gift card allows you to choose from thousands of products, including electricals, technology, jewellery and watches, home furnishings, sporting goods and toys.

Information about your 50 Plus gift

  • Please choose your gift on the application form.
  • If you choose the £30 Marks & Spencer, or Argos and Homebase Gift card, we'll send this to your home address.
  • If you choose the Gift Certificate, you will need to provide your email address. Your gift certificate redemption code will be sent to the email address you have provided.
  • We may change or withdraw this offer at any time. You should receive your gift within 28 working days of us receiving your third monthly premium.
  • This offer is limited to one gift per person.
  • We may not give a gift where we determine, or reasonably suspect, that the terms of the free gift offer are being abused in any way.
  • We may also not give a gift to anyone who has previously held a 50 Plus plan or any similar guaranteed life cover plan with LV= and has subsequently cancelled that plan, or had it cancelled by us.

Why Choose LV=?

  • Cashback (terms and conditions apply)
  • 170 years experience
  • Full cover after just one year with 100% of claims paid
  • Quick and easy appliation
  • Easy claims process