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Need help paying towards your funeral?

Surround Yourself with the LV= 50 Plus plan which pays a lump sum which could be used to help towards funeral costs.

A married couple with their grandkids, dog and a member of the LV= Legal team stood around the green LV= heart

LV= Over 50s Life Cover that helps you cover funeral expenses

Every day we surround ourselves with things we like and people we love, we work hard to protect those important to us and keep them safe. The LV= 50 Plus plan can help you do just that, and is for people 50-80 years old living in the UK.

With our over 50 life insurance plan you can put the lump sum from your cover towards paying for your funeral, and if you choose Funeral Benefit Option when you apply, you'll get an extra £300 and your money will go a little bit further in helping to cover your funeral.

  • The average cost of a basic funeral in the UK in May 2016 was £4,229*.
  • Help cover funeral expenses with the LV= 50 Plus plan.
  • Guaranteed full cover after just one year.

* LV= cost of a funeral research – Breaking Blue Research, May 2016 (based upon a sample of 100 UK Funeral Directors).

Complimentary Gift

Complimentary Gift after your plan starts

Images of an Amazon, M&S and Argos gift card

*Amazon T&C's

*Amazon.co.uk is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see www.amazon.co.uk/gc-legal. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.

Why you might want to take out LV= Over 50s Life Insurance

Cover features

  • You can apply for this life insurance plan if you're permanently living in the UK and are aged between 50 and 80.
  • Guaranteed cash lump sum for your loved ones when your policy pays out.
  • Life cover that pays out a lump sum on death to help towards things like funeral costs.
  • Cover starts from £7 a month (depending on age).
  • £1,000 minimum amount of cover.
  • Guaranteed full cover after one year.
  • Claims paid within 48 hours (on average from receiving death certificate).
  • No medical or health questions.
  • Choose your free gift when you apply.
  • Get an additional £300 towards funeral costs with our Funeral Benefit Option. Please read our brochure for more information.
  • Your cover will never go down no matter what happens to your health.

Important information

  • Maximum of £25,000 of cover available.
  • If you die during the first year of the plan we may only pay the premiums you've paid into your plan.
  • Depending on how long you live, you may pay more in total than we pay out when you die.
  • Premiums payable for life or until your 91st birthday.
  • This is not a savings plan and it has no cash-in value at any time. If you stop paying you won't get anything back.
  • Your amount of cover is fixed, so it won't keep up with inflation and will buy less in the future.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2016/17 - 2017/18).
  • If you have already taken out the Funeral Benefit Option on a previous plan, you may not be able to take out this option on further plans.

An older married couple stand together whether their grandkids, dog, and the LV= legal team stand in the background

Every day we surround ourselves with things which make us feel comfortable. With the 50 Plus plan from LV= you’ve got the UK’s most trusted insurer* by your side, giving you peace of mind.

* LV= were voted Most Trusted Life Insurer by the Moneywise Customer Service Awards 2016.


How to get insured with the 50 Plus Plan

All we ask is that you’re a UK resident, aged 50 to 80.

  • Read the product information to help you understand the plan benefits.
  • Get an online quote.
  • Apply online or speak to a member of our friendly staff on 0800 756 8574 quoting offer code IELO.

The information given in these pages should not be seen as advice to take out the plan so if you're happy the cover meets your needs you can complete our online application.

Getting a 50 Plus plan quote is quick and easy


You can phone us

Call our friendly UK-based team for more information or a quote:

0800 756 8574
Quoting offer code WYHO
Textphone: 18001 0800 756 8574
We may record and / or monitor calls for training and audit purposes.