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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

50 Plus Funeral Benefit option

Get an additional £300 contribution when you choose our 50 plus plan Funeral Benefit Option

The Funeral Benefit Option is where you choose to have the lump sum of your 50 plus plan paid automatically towards the cost of your funeral. By selecting this in your 50 Plus application you will receive an extra £300 contribution to help your family even more.

Why choose the Funeral Benefit Option?

  • £300 extra towards funeral costs.
  • Eases the financial worry for your family.
  • Makes things easier for your loved ones.
  • Won’t cost you a penny extra.

Please be aware that if you have already taken out the Funeral Benefit Option on a previous plan, you may not be able to take out this option on further plans.

More on the Funeral Benefit Option.

How does the funeral benefit option work?

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Simply select the Funeral Benefit Option when you apply for your 50 Plus plan This works by letting you ‘charge’ your plan to Dignity so that when you pass away your cash lump sum can be paid directly to Dignity to be used towards your funeral costs.

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Dignity will send a Welcome Pack to you within 28 days. In this you will find all the details you need to know about the Funeral Benefit Option including a Funeral Organiser pack to pass to your Next of Kin to ensure they know what to do when the time comes.

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Your family will only need to make one call to Dignity when the time comes. A Dignity Funeral Director that your family uses will be paid automatically from your cash lump sum and Dignity will add the extra £300 contribution.

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If your funeral costs less than the cash lump sum from your 50 Plus plan, Dignity will reduce your funeral costs by £300 and the difference will be paid to your estate.

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If your 50 Plus plan cash lump sum plus the extra £300 contribution does not cover the funeral costs, your Funeral Organiser will need to pay the outstanding amount at the time of the funeral.

Rising funeral costs

Did you know the average cost of a funeral in the UK in May 2016 was £4,229*, which we estimate to rise to £7,533 by 2025**.

However, this doesn't include personal touches like:

  • church service
  • flowers
  • funeral car for your family
  • newspaper notices
  • catering


* Source: LV= cost of a funeral research – Breaking Blue Research, May 2016 (based upon a sample of 100 UK Funeral Directors).

** This is a projection based on the rise of funeral costs between 2005 & 2016, using a yearly rate of 6.63%. Please be aware that this is only a projection based on the LV= cost of a funeral research, May 2016 (this figure could increase or decrease based on market conditions).

Who will provide the funeral service?

We work with a company called Dignity, one of the UK's leading providers of funeral related services. With more than 770 branches across the UK, they are at the heart of many local communities. In 2016 they conducted over 70,700 funerals, taking pride in the fact that each service was uniquely tailored to the individual and their loved ones.

Dignity caring funeral services

How does the funeral benefit option compare?

Our 50 Plus plan can help ease the financial strain for your loved ones if you’re no longer around, by providing a lump sum to help cover funeral costs or provide a small nest egg for children and grandchildren. The table below highlights some of the additional benefits that the Funeral Benefit Option can offer.

Without Funeral Benefit Option

With Funeral Benefit Option

Help towards funeral costs

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Green tick

Lump sum payout

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Green tick with asterisk

Guaranteed acceptance

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Green tick

Funeral advice and guidance

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Green tick

Guaranteed monthly premiums

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Green tick

Funeral provided by Dignity

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Green tick

Fixed cover

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£300 extra on top of amount of cover

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* Any surplus after funeral costs would be paid to the estate.

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Complimentary Gift

Complimentary Gift when you apply.

50 Plus welcome gifts
*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Why choose LV=

An insurance provider you can trust established in 1843.

  • 100% of claims paid in 2016
  • UK's largest friendly society

Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

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