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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
An over 50s Married couple with their grandkids, dog, and member of the LV= legal team stood behind the LV= heart

Customer Reviews For Over 50 Life Insurance

Welcome to our 50 Plus plan customer reviews section. Here you can read unbiased reviews and ratings from our customers.

At LV=, we are keen to get feedback from our customers which is why we’ve partnered with reevoo, an independent review company, who collect feedback from LV= customers. Find out how our customers can leave feedback.

All reviews are 100% genuine - you can read them for yourself below.

50 Plus plan reviews verified by reevooReevoo

Ease of application
Value for money
Overall rating
Scores 9.0 out of 10 based on 580 reviews
Reviews and scores from the last 24 months.
10 out of 10


Applying for LV funeral plan, was extremely easy. No awkward questions, the whole process took all of ten minutes to complete.
I was offered £30 amazon vouchers on or after my third payment, these were emailed to me within days of my third payment, as promised.
I would recommend LV to anyone who wants peace of mind for their loved ones on the event of their passing.
The monthly payments are affordable for anyone.
I can not think of anything 'bad' to say about my experience as an LV customer.
Confirmed purchase: 19 March 2017
Published on: 10 August 2017

Hi Kathleen, thank you so much for taking the time to review your 50 Plus Plan. We are really pleased you had such a positive experience and that we could help provide you with some peace of mind. Kind regards, Rachel.

8 out of 10


Wigan GB
I have a funeral plan so I just wanted some extra money in case of any un for seen extra expenses.
Wasn't clear if I have to name someone to claim the money when I die.
Confirmed purchase: 17 March 2017
Published on: 09 August 2017
5 out of 10


Reviewer left no comment
the only reason I have given it a poor result is you continue to pay forever
Confirmed purchase: 14 March 2017
Published on: 14 August 2017
10 out of 10


Manchester GB
So easy and convenient. Great customer service from helpful and friendly staff. Well done LV .. you made a difficult subject easy and simple. THANKS!
Confirmed purchase: 13 March 2017
Published on: 14 August 2017

Hi Dawn, thank you for taking the time to feedback on your 50 Plus Plan. We're very happy to hear you found it easy and simple to join us. Kind regards, Rachel.

9 out of 10


Ipswich suffolk GB
Didn't want my family to have worry about money when the time is here so brought out this policy and included funeral cost as well which I thought was a good idea
Can not think of anything at the moment
Confirmed purchase: 10 March 2017
Published on: 01 August 2017

Hi Carol, thank you for taking the time to review your 50 Plus Plan. We're really please we could help provide you and your family with some peace of mind. Kind regards, Rachel.

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

Complimentary Gift

Complimentary Gift when you apply.

50 Plus welcome gifts
*Amazon T&Cs

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Why choose LV=

An insurance provider you can trust established in 1843.

  • 100% of claims paid in 2016
  • UK's largest friendly society

Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

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