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Over 50 Life Insurance

Surround Yourself with the LV= 50 Plus plan from the UK’s most trusted and recommended insurer.

LV= Over 50s Life Cover that pays claims within 48 hours

Every day we surround ourselves with things we like and people we love, we work hard to protect those important to us and keep them safe. The LV= 50 Plus plan can help you do just that.

Our Over 50s life cover is for people 50-80 years old living in the UK, and will pay out a valuable cash sum of between £1,000 and £25,000 to help pay towards your funeral or any other unpaid bills when you pass on. Or, you may simply choose to leave some money behind to help your family through what will be a difficult time.

Some more great reasons to choose the LV= 50 Plus Plan:

Why you might want to take out LV= Over 50s Life Insurance

Cover features

  • Guaranteed cash lump sum for your loved ones when your policy pays out.
  • Life cover that pays out a lump sum on death to help towards things like funeral costs.
  • Cover starts from £7 a month (depending on age).
  • £1,000 minimum amount of cover.
  • Guaranteed full cover after one year.
  • Claims paid within 48 hours (on average from receiving death certificate).
  • No medical or health questions.
  • Choose your free gift when you apply.
  • Get an additional £300 towards funeral costs with our Funeral Benefit Option. Please read our brochure for more information.
  • Your cover will never go down no matter what happens to your health.

Important information

  • Maximum of £25,000 of cover available.
  • If you die during the first year of the plan we may only pay the premiums you've paid into your plan.
  • Depending on how long you live, you may pay more in total than we pay out when you die.
  • This is not a savings plan and it has no cash-in value at any time. If you stop paying you won't get anything back.
  • Your amount of cover is fixed, so it won't keep up with inflation and will buy less in the future.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2017/18 to 2020/21).
  • If you have already taken out the Funeral Benefit Option on a previous plan, you may not be able to take out this option on further plans.

An older married couple stand together, with their grandkids, dog and the LV= Legal team in the background

Every day we surround ourselves with things which make us feel comfortable. With the 50 Plus plan from LV= you’ve got the UK’s most trusted insurer by your side, giving you peace of mind. Watch our new TV advert to see how LV= can help support you and protect your loved ones.

LV= Doctor Services

When you take out a new policy with us you automatically gain access to LV= Doctor Services, giving you the medical advice and treatment you need at no added cost.

  • Remote GP - quick and easy access to a leading network of 5,000 practising UK doctors
  • Second Opinion - investigate and confirm a diagnosis
  • Prescription Services - hand-in-hand with Remote GP, get your prescription emailed, posted or sent to your local pharmacy

How to get insured with the 50 Plus Plan

All we ask is that you’re a UK resident, aged 50 to 80.

  • Read the product information to help you understand the plan benefits.
  • Get an online quote.
  • Apply online or speak to a member of our friendly staff on 0800 197 0517 quoting offer code IELO.
  • The information given in these pages should not be seen as advice to take out the plan so if you're happy the cover meets your needs you can complete our online application.

Getting a 50 Plus quote from us is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:

0800 197 0517
Quoting offer code
TextDirect: 18001 0800 197 0517
8am to 7pm Monday to Friday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

*Amazon T&C's

* is not a sponsor of this Promotion. For complete gift certificate terms and conditions, All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

Why choose LV=

An insurance provider you can trust established in 1843.

  • 100% of claims paid in 2016
  • UK's largest friendly society

Loyalty rewards

Get access to a range of member benefits and exclusive loyalty rewards at no extra cost.

Find out more about these rewards

Policy documents

  • Policy summary
  • Our services

View policy documents

Need help?

Speak to one of our agents for a quote or for more information about our over 50s life cover.

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