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We care passionately about helping people protect their livelihoods and things they love, and we hope it shows in the way we work with you and your clients

Why LV=

We're all about helping people protect and provide for the things they love. It's something we care passionately about and we hope it shows in the way we work with you and your clients.

As the UK's largest friendly society we're here to help you make the best choices when it comes to your clients. With a range of protection, retirement and investment products that are both good value and award-winning, we're bound to have something to interest you.

When we started in 1843 as Liverpool Victoria, our goal was to give financial security and peace of mind to more than just a privileged few. And today it's much the same.

As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you.

Working with us

Being a well respected provider isn’t just about the right product – it’s also about offering the right support. We're committed to the intermediary market and want to be out there to offer you the support, training and development and technical guidance you would expect from a well established provider.

Together with our comprehensive range of Protection and Retirement products, our dedicated team aim to help you protect your client and look after their future.

Treating customers fairly

As a mutual provider, we put our customers at the heart of everything we do.

Whether it’s product design, the look and feel of our literature, or our customer service right through to our claims process we think of our customers every step of the way.

Some of the ways we demonstrate treating customers fairly include:

  • all staff complete TCF training which forms part of their ongoing objectives
  • we produce easy to understand literature for both advisers and clients
  • we carry out Customer Risk and Suitability Assessments during all ongoing and new product development
  • we commission regular customer research both through our own member research community and through independent research agencies
  • we take part in the ABI's Customer Impact Scheme