We use cookies to make sure your experience is as good as it can be. If you’re happy with that, just continue using the site. Learn more about cookies.

skip to main content

Detailed legal information about the use of our website

Terms of use

Terms of use of ('website' or 'site').
Updated January 2020

These terms apply to the use of the website by you as an authorised financial adviser. By using our site you agree that you've read and will comply with these terms. If you don't agree to be bound by the terms set out below, please don't use our site.

All LV= products and services have separate terms and conditions.

Copyright, trademark and website content

All copyright, trademarks and other intellectual property rights in all material or content on our website belong to Liverpool Victoria Financial Services Limited. You can only download material from this website for your own use and to apply for our products. You won't have any right, title or interest in any material you download.

You can't use the material and content on our website in any other way. You agree not to copy, reproduce, transmit, download, frame, publish, display, distribute, commercially exploit or create anything using this material, unless we give you permission beforehand.

Our liability to you

We do all we can to make sure everything we publish on our website is accurate, but we don't give any guarantees about the information on it. We disclaim any representations and warranties, unless they've been made fraudulently.

We've taken all reasonable steps to protect our website with antivirus software. But we can't guarantee that our website will meet your needs or that:

  • it will be timely, secure or error-free
  • any defects will be corrected
  • our website or the server that makes it available are free of viruses or bugs or will allow the full functionality, accuracy or reliability of the materials.

We won't be liable if you lose any content or material uploading or transmitting through our site.

We can't guarantee that we can provide a particular product at any particular time or that a product will be available from day to day. We do not accept any liability for withdrawing any product or for rejecting an application for a product for any reason.

Neither we nor any of our directors, agents or employees will be liable for damages arising from you using our website. This applies to damages of any kind, including compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss or damage to property and claims of third parties. However we may be liable if there’s a death or personal injury as a result of negligence on our part.

The website contains links to other sites and we're not responsible for the contents of any these other websites. You should always read the privacy statements and terms of use whenever you go to a linked website.

The information on our website may not include all of our products.

It is your responsibility to understand the product features and risks before deciding if the product is suitable for your client.

Your promise

You promise to fully compensate us for any loss or damage resulting from claims, actions, liability, losses, costs and expenses relating to your use of this site. This includes legal fees that result from you going against these terms or any other liabilities arising from you using our website.

Our rights

We can change or withdraw (temporarily or permanently) our website or any part of it at any time without giving you notice. We won't be liable to you in any way if we do this.

We may change these terms without telling you. We'll publish any changes we make on our website, so please check from time to time to make sure you've seen the latest version of our terms. If you continue to use our website after we’ve posted changes to our terms, we'll take it that you have accepted the revised terms.

We may refuse to process a transaction at any time and for any reason. We won't be liable to you or any third party if we do this.

We may monitor the information that's sent to our website.

We will capture your IP Address to help us monitor and enhance your experience when using our websites.


Our website uses cookies. These are small pieces of information that a website stores on your computer's hard drive after the website has been visited. Each cookie contains information about your visit to the website, such as which pages you visited and which products and services you were interested in based on your previous visits to our website. The next time that you visit the site, the cookie will tell the site that you've been there before.

We may use cookies to identify and remember your preferences for different types of information after you've visited our website and to track your progress through the site. We will use this information to try and enhance your experience when using the site. For example, we might be able to avoid showing you information or screens you've already seen or give you information which we think you may be interested in, based on your previous visits to our website.

If you’d rather we didn't put cookies on your computer’s hard drive, you can turn cookies off by by adjusting your browser settings. On most PCs and laptops you can do this by choosing 'Control Panel' from the 'Start' menu, and then 'Internet Options'. On the 'Privacy' tab you’ll then need to set the slider to 'Block all Cookies'. However, by blocking all cookies this may mean you won’t be able to use some parts of this or other websites. On this website, blocking cookies will mean that you can’t sign in.


The information on our website applies to residents of the UK only. You'll find more details about this in individual products.

If your client takes out a product with us they may also be able to enforce these terms and conditions under the Contract (Rights of Third Parties) Act 1999. Your client won’t be told if we withdraw or change these terms and conditions. No other third parties have any rights to enforce these terms and conditions under the Contract (Rights of Third Parties) Act 1999.

We won't be liable if we can't carry out our obligations because of circumstances beyond our control. If any part of these terms is found to be legally unenforceable, the other parts will be unaffected and shall stay in force. These terms are governed by the law of England as applied by the courts for that part of the UK where you live. We'll always communicate in English.

Liverpool Victoria Financial Services Limited: County Gates, Bournemouth, BH1 2NF

LV= is a registered trademark of Liverpool Victoria Financial Services Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. Registered address: County Gates, Bournemouth, BH1 2NF. Tel: 01202 292333.

Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK