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Outstanding day-to-day support and online services for you and your business


We're committed to the intermediary market and want to be out there to offer you the support, training and development and technical guidance you would expect from a well established provider.

With this in mind, we offer a number of quote and buy services for many of our products, as well as interactive tools you can use whatever your business hours.

Quote and apply

We've consolidated our products into one place with the aim of saving you time and making life a little easier throughout the advice process. The tables shown below provide you with a simple overview of and access to our online facilities, application forms and contact information.


Quote and apply online

Application form

Tracking and servicing online

Contact information

Income Protection

Fixed Term Annuity

Portal services and integration

We're partnered with the main market leading portal services providing comparative and client specific quotes as well as integration with application facilities for our core products.

Find out more about the portal services we offer

Not found what you're looking for?

If you're after a quotation for a product not shown on this page you'll need to contact us so we can send one out to you.

Not all products can be applied for online. However, you can visit our literature library to download an application form.

Portal services

At LV= we recognise the benefit to you of streamlined and efficient processes. To support this we look to provide access to our products through as many channels as we can, including establishing a strong portal presence for quotes and online applications.

LV= provides quote and apply options through a number of the major portals across our product range.



Quotes and Extranet linking for applications

Quotes and Origo New Business applications

Product Type




True Potential



Annuity Exchange / AMS

Income Protection

Quote and Extranet linking included
Quote and Extranet linking included
Image alt text

Fixed Term Annuity

Applying online

When applying through a portal for a product marked as Extranet linking, you will need to sign in using your LV=Extranet sign on details. This will either be your email address and password or your Unipass certificate, certificate which you normally use with us.

You will be able to view your business list by logging into this extranet and accessing our secure services.

Where the product indicates application is online on the portal, you will not need to log into our extranet to apply as the information will be transferred to us directly by the portal.

View which of our products you can quote and apply for online

Useful links:

Setting up an agency

For protection, retirement and investments, you’ll need to agree to our terms of business by setting up an agency with us.

We work with ORIGO to provide a streamlined application process. By partnering with them, we can offer a consistent experience that you may be used to when joining other providers.

Call the LV= Agency Team

0800 032 8633
(Option 1)

TextDirect: 18001 0800 032 8633

8.30am - 5.30pm Monday - Friday

We may record and/or monitor calls for training and audit purposes.

Terms of Business

Our Terms of Business Agreement is one of several documents which govern your relationship with us. We provide a framework document which covers the general principles of the way we wish to do business with you. By submitting any business to us you are agreeing to the terms in the document.

Find out more about our Terms of Business

Things to remember

If you’re an appointed representative of a firm or network that already has an agency with us, you can contact our agency team and we’ll do all the paperwork for you.

To contact the team you can call us on 0800 678 1902 (option 1) or TextDirect: 18001 0800 678 1902. Our lines are open Monday to Friday 8.30am – 6.30pm. Alternatively you can email us on [email protected].

Tools and calculators

As well as an extensive range of adviser and client-facing literature, we've also developed a number of interactive tools you can use when recommending our products.

Income Shortfall Calculator

Shows how much income your client could lose if they couldn't work and how much of their income they could protect with LV=.

Split Waiting Period Calculator

Calculate the maximum LV= Income Protection available, through two separate policies.

Screenshot of the Split waiting calculator

Risk Reality Calculator

Help make your protection conversations with clients far more immediate, personal and real. Enter just a few personal details to see the risk reality results.

LV=, County Gates, Bournemouth, BH1 2NF, UK