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Outstanding day-to-day support and online services for you and your business


We're committed to Openwork advisers, and we’ll be there to offer you all support, training and development and the technical guidance you would expect from a well-established provider.

With this in mind, we offer a quote and apply service for many of our products, as well as interactive tools you can use around your business hours.

Quote and apply

We've consolidated our products into one place with the aim of saving you time and making life a little easier throughout the advice process. The tables shown below provide you with a simple overview of and access to our online facilities, application forms and contact information.


Quote and apply online

Application form

Contact information

  • Income Protection
  • Critical Illness
  • Life Insurance
  • Personal Sick Pay
  • Flexible Protection Plan

Family Income Assurance

Gift Inter Vivos

  • Key Person Cover
  • Share & Partnership Protection

Relevant Life Cover

Fixed Term Annuity

Not found what you're looking for?

If you're after a quotation for a product not shown on this page you'll need to contact us so we can send one out to you.

Not all products can be applied for online. However, you can visit our literature library to download an application form.

Setting up an agency

For protection, retirement and investments, you’ll need to agree to our terms of business by setting up an agency with us.

We work with ORIGO to provide a streamlined application process. By partnering with them, we can offer a consistent experience that you may be used to when joining other providers.

Call the LV= Agency Team

0800 032 8633
(Option 1)

TextDirect: 18001 0800 032 8633

8.30am - 5.30pm Monday - Friday

We may record and/or monitor calls for training and audit purposes.

Terms of Business

Our Terms of Business Agreement is one of several documents which govern your relationship with us. We provide a framework document which covers the general principles of the way we wish to do business with you. By submitting any business to us you are agreeing to the terms in the document.

Find out more about our Terms of Business

Things to remember

If you’re an appointed representative of a firm or network that already has an agency with us, you can contact our agency team and we’ll do all the paperwork for you.

To contact the team you can call us on 0800 678 1902 (option 1) or TextDirect: 18001 0800 678 1902. Our lines are open Monday to Friday 8.30am – 6.30pm. Alternatively you can email us on [email protected].

Tools and calculators

As well as an extensive range of adviser and client-facing literature, we've also developed a number of interactive tools you can use when recommending our products.

Income Shortfall Calculator

Shows how much income your client could lose if they couldn't work and how much of their income they could protect with LV=.

Split Waiting Period Calculator

Calculate the maximum LV= Income Protection available, through two separate policies.

Screenshot of the Split waiting calculator

Risk Reality Calculator

Help make your protection conversations with clients far more immediate, personal and real. Enter just a few personal details to see the risk reality results.

LV=, County Gates, Bournemouth, BH1 2NF, UK