Terms and Conditions for the Tiered Gift Card promotion

If you apply for our Life Insurance or Life and Critical Illness Plan online on or before 31 March 2020 and we accept your application, you may be eligible to receive a choice of an e-Gift card up to the value of £250* after we receive payment of your 6th monthly premium. 

*The value of the e-Gift card will depend on the monthly premium of the policy purchased. If your premium changes after your application has been submitted then your e-Gift card will be based on your new premium.

Monthly Premium

e-Gift Value












The following terms and conditions will apply:

  • The e-Gift card offer is only available to customers who apply for our Life Insurance Plan online directly from www.lv.com on or before 31 March 2020. If you apply by telephone via LifeSearch, via a Financial Adviser, or via any of our other online affiliate partners / comparison websites , you will not be eligible to receive an e-Gift card.
  • This offer is not available to cashback customers. Cashback customers are customers who receive a cash sum when they buy a LV=product via an LV= partner affiliate website.
  • If we decline or cancel your policy application then you won’t be eligible for this promotion. 
  • The offer is only available to customers who have paid their 6th monthly premium in full on the date it is due. Customers will not be eligible for an e-Gift card if a monthly payment is not paid in full on the date it is due. 
  • If you have previously cancelled an LV= Life Insurance and/or LV= Life Insurance & Critical Illness plan you will not qualify for this offer.
  • If you are eligible to receive an e-Gift card, we will aim to send the e-Gift card via email within 28 days of us receiving your 6th monthly premium. Please allow time for delivery. We cannot send e-Gift cards via post so a valid email address will be required.
  • We may change the incentive provider but we will not change the monetary value of the offer.
  • There will be a selection of e-Gift cards available to choose from using an online portal, each e-Gift card will be subject to their own terms and conditions and we reserve the right to amend the selection at any time.
  • We may refuse entry into this promotion at our reasonable discretion
  • We may cancel any e-Gift cards should we discover or have a reasonable suspicion that the terms of the offer are being abused.
  • This offer is available up to and including 31 March 2020.
  • One e-Gift card per policy sold, limited to two per household in a 12 month period. In the case of a joint policy, the e-Gift card will be sent to the first named policy holder.
  • No cash alternative will be offered and the e-Gift vouchers are non-refundable and non-transferable.
  • All terms and conditions also apply to partners, family and friends applying for this offer. 
  • We have the right to change these terms and conditions or withdraw this offer at any time. 
  • These terms and conditions are separate from your policy conditions which apply to your Life Insurance Plan.
  • Entry into this promotion will be deemed to be your acceptance of these terms and conditions.