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Need some advice?

Not sure if you need protection, or what type of cover is right for you?

  • Friendly UK-based advisers
  • Quick and easy online applications
  • Award winning cover and customer service
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Expert advice that's right on the money

Before you buy you’ll want to know you’re getting a good deal. That’s why we check our prices against our competitors every week.

With our team of dedicated advisers you won’t just be getting great value, you’ll also be getting exactly the right cover. They’ll help you work out how much cover you need and if you’re working to a budget, what your priorities should be. So before you make any decisions - talk it through with an LV= expert.

Our friendly experts are here to...

Build a clear picture of your financial commitments, income, savings and health issues
Explain the types of cover available and which we believe may be right for you
Get the right balance between what you need and what you can afford

Make sure you are clear about exactly what's covered and what's not

Provide you with a competitive quote

Give you a dedicated contact for you to call anytime

Talk to an expert

Our UK Protection team are here to help:


0800 202 8131

TextDirect: 18001 0800 202 8131

9am - 5pm Monday to Friday

We may record and / or monitor calls for training and audit purposes.

We offer a range of the protection, pension, annuity and investment products from the Liverpool Victoria group of companies.

We also offer protection, annuity and investment products from a limited number of other companies.