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Life Insurance

We can't promise peace and quiet...

Get a Life Insurance quote

...but we can offer peace of mind

Protect the ones you love with award-winning life insurance.

  • We can’t promise parenting will be an easy ride, but knowing your little (ahem) angels are financially protected should the worst happen to you, can give you the reassurance you need to concentrate on the people who matter most.
  • And with our award-winning cover starting at just £5 per month (or £7 if claiming cashback), peace of mind may be a lot easier to achieve than a peaceful home.


Maple Syrup Media Limited trading as Quidco is an introducer appointed representative of Liverpool Victoria Friendly Society Limited for life insurance products. Don't forget to read the T&C's below.

WHY CHOOSE LV=

So, here's what you need to know about our Life Insurance 

life insurance Cover Options

We know it's a tough topic, but we're here to make it a little easier

  • Pays out a cash lump sum if you die within the plan term
  • Gives you the flexibility to choose the amount of cover you need and for how long
  • Guarantees that your premiums won't change in the future unless you change your cover
  • Gives you access to our LV= member benefits and LV= Doctor Services at no extra cost
  • You may be able to increase your cover after specific life events without medical evidence
  • What you pay depends on your personal circumstances such as your age and whether you smoke
Important information

Here's the need to know so you have the full picture

Photo frame, stack of paper, computer, pen and notebook
  • Available to UK residents aged 17 to 79
  • You can choose the length to run between 5-45 years, but the policy must end before your 85th birthday
  • You can't claim under a terminal illness in the last 12 months of the plan
  • If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2017/18 to 2020/21)
  • We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy
  • If you stop paying your premiums, you won't get any money back and your cover may stop
  • Increase options are available after marriage/civil partnership, divorce, birth of a child or mortgage increase. Sometimes we won't be able to offer you increase options, subject to guidelines within your policy conditions.

Make sure you read the policy summary so you understand what you're buying...

The information on this page shouldn't be taken as advice, It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.

The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.

Quidco Terms and Conditions
  • Cashback is only available on policies purchased through this website. It is not available for purchases made by telephone or post.
  • LV= may not give cashback where we determine, or reasonably believe the terms of the cashback offer are being abused in any way. We may also not give cashback for anyone who has previously held an LV= Life Insurance, or similar policy with us, and cancelled it, or had it cancelled by us. We reserve the rights to reclaim any cashback given in such circumstances.
  • Cashback is paid once we have collected six consecutive months’ premiums and we have validated your application. We allow up to 2 months for validation so it can take up to 8 months from when you submit your application until you receive your cashback payment.
  • If you cancel your policy within six months your cashback will not be paid.
  • Your cashback will be paid directly through the affiliate website you have bought your LV= Life Insurance through. If you have any queries about your cashback, please contact your cashback site, not LV=.
  • This offer may be withdrawn or amended at any time.

Buying Life Insurance is quick and easy