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Life Insurance

We can't promise peace and quiet...

Get a Life Insurance quote

...but we can offer peace of mind

Protect the ones you love with life insurance.

  • We can’t promise parenting will be an easy ride, but knowing your little (ahem) angels are financially protected should the worst happen to you, can give you the reassurance you need to concentrate on the people who matter most.
  • And with our cover starting at just £5 per month (or £7 if claiming cashback), peace of mind may be a lot easier to achieve than a peaceful home.
  • Claiming cashback? Don't forget to read the T&C's below.

Maple Syrup Media Limited trading as Quidco is an introducer appointed representative of Liverpool Victoria Financial Services Limited for life insurance products. 


So, here's what you need to know about our Life Insurance 

Simplifying the process of applying for life insurance

The insurance industry has made great headway in improving access to insurance for individuals with pre-existing mental health conditions. It is as positive sign that the majority of people who disclose a mental health condition are able to find affordable insurance cover. At LV= we aim to make the process of applying for life insurance as simple as possible.

Find out more about how our application process works.

life insurance Cover Options

We know it's a tough topic, but we're here to make it a little easier

  • Pays out a cash lump sum if you die within the plan term
  • Gives you the flexibility to choose the amount of cover you need and for how long
  • Guarantees that your premiums won't change in the future unless you change your cover
  • Gives you access to our LV= member benefits and LV= Doctor Services at no extra cost
  • You may be able to increase your cover after specific life events without medical evidence
  • What you pay depends on your personal circumstances such as your age and whether you smoke

Important information

Here's what you need to know about life insurance, so you have the full picture

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  • Available to UK residents aged 17 to 84.
  • You can choose the length to run between 5-50 years, but the policy must end before your 90th birthday.
  • If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2021/22 to 2025/26).
  • We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy.
  • If you stop paying your premiums, you won't get any money back and your cover may stop.
  • As part of your life insurance application, we may need to contact your doctor for a medical report
  • You don’t have to give your consent to us obtaining a medical report if we need to, but you won’t be able to complete the online application without agreeing to this. It’s still your responsibility to answer all the questions accurately and honestly in your application. If you don’t, we might not pay a claim and could cancel your policy.
  • Increase options are available after marriage/civil partnership, divorce, the birth of a child or mortgage increase. Sometimes we won't be able to offer you increase options, subject to guidelines within your policy conditions.


Make sure you read the policy summary so you understand what you're buying...

The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.

Quidco Terms and Conditions

Buying Life Insurance is quick and easy