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Life Insurance from LV=

  • Lump sum payout
  • Quick and easy online application
  • Have peace of mind that your loved ones are protected
A family with LV= Life Insurance pitching a tent with a green heart

Welcome Quidco customers

The lifestyle of your loved ones may be seriously compromised if you die. Help protect their future with some financial support should the worse happen. LV= Life Insurance pays a lump sum if you die during the term of the plan.

Cover features

  • Option of choosing level or decreasing cover (decreasing cover reduces the amount paid over time, level is fixed and won't keep up with inflation).
  • Choose the amount of cover or monthly amount you wish to spend starting from £5 a month.
  • Choose the length of time you'd like the plan to last. After the insurance starts the premium and length of time is fixed.
  • Cover of up to £500,000 (£300,000 if you're 56-65, or £200,000 if you're 66 to 69 when you apply).
  • If you're diagnosed with a terminal illness during the plan term you can ask us to pay out your cover early.
  • You can take out additional policies to increase the total amount of cover.
  • The amount of cover available will be personalised to your individual circumstances such as your age and whether you smoke or not.

Important information

  • This plan has no cash-in value and you do not get anything back when it ends.
  • If you stop paying your premiums, your cover may end.
  • Level cover provides a fixed amount of cover, it doesn't change. It won't keep up with inflation and will buy less in the future.
  • Decreasing cover will reduce each year but your premium will remain the same.
  • You can't claim under a terminal illness in the last 12 months of the plan.
  • After your plan has been issued, you can't change it.
  • If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2017/18 to 2020/21).
  • We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy.
  • The terminal illness payment is 3% less than the original cover amount and your insurance plan will end after this payment.

About Life Insurance with us

Video transcript

[Jon Speaking]

Hi, I'm Jon.

Let me tell you a little more about LV=.

We're the largest mutual and friendly society in the UK, so when you take a policy with us, it means that you have a direct say in how we run our business.

You're at the heart of our decision making and that's something we're really proud of.

Back in 1843, we set out to provide life cover to help people save for their funerals and ease the burden on their families with this expense then they're gone.

And we're still doing this today, so you'll have the reassurance of knowing that you're part of a long history of providing financial security to our members.

As a customer, you'll become a member which gives you discounts on our car, home, pet and travel insurance.

As well as access to our free 24 hour member care line, for legal, health and medical enquiries.

We pride ourselves on being the most trusted and recommended life insurer, but dont just take our word for it.

[Reevoo testimonials]

"Quick, easy and dependable"

"Easy application, no misleading questions, value for money"

[Jon speaking]

LV=, good value, great values

Our life insurance application is now quicker and easier than ever.

Quidco terms and Conditions

  • Cashback is only available on policies purchased through this website. It is not available for purchases made by telephone or post.
  • LV= may not give cashback where we determine, or reasonably believe the terms of the cashback offer are being abused in any way. We may also not give cashback for anyone who has previously held an LV= Life Insurance, or similar policy with us, and cancelled it, or had it cancelled by us. We reserve the rights to reclaim any cashback given in such circumstances.
  • Cashback is paid once we have collected six consecutive months’ premiums and we have validated your application. We allow up to 2 months for validation so it can take up to 8 months from when you submit your application until you receive your cashback payment.
  • If you cancel your policy within six months your cashback will not be paid.
  • Your cashback will be paid directly through the affiliate website you have bought your LV= Life Insurance through. If you have any queries about your cashback, please contact your cashback site, not LV=.
  • This offer may be withdrawn or amended at any time.

The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.

Why choose LV=?

  • 97% of claims paid in 2016
  • Our simple online application means you could be covered in less than 25 minutes.
  • The majority of customers are covered instantly online.
LV= Life Insurance Policy Summary

LV= Life Insurance Policy Summary (143KB)

Make sure you read the policy summary so you understand what you're buying.