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Life Insurance

Thinking about how you'd protect you and your loved ones?

Get a Life Insurance quote
why choose lv=

So, here's what you need to know about our Life Insurance

life insurance Cover features

We know it's a tough topic, but here's what we'll do to make it a little easier 

  • Pay out a cash lump sum if you die within the plan term
  • Give you the flexibility to choose the amount of cover you need and for how long
  • Guarantee that your premiums won't change in the future unless you change your cover
  • Give you access to our LV= member benefits and LV= Doctor Services at no extra cost
  • You may be able to increase your cover after specific life events without medical evidence
  • What you pay depends on your personal circumstances such as your age and whether you smoke
Please read the policy summary to help you understand the full features of this product.
Important information

Here’s the need to know info, so you have the full picture

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  • Available to UK residents aged 17 to 79
  • You can choose the length to run between 5-45 years, but the policy must end before your 85th birthday
  • You can't claim under a terminal illness in the last 12 months of the plan
  • If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2017/18 to 2020/21)
  • We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy
  • If you stop paying your premiums, you won't get any money back and your cover may stop
  • Increase options are available after marriage/civil partnership, divorce, birth of a child or mortgage increase. Sometimes we won't be able to offer you increase options, subject to guidelines within your policy conditions
your Cover options

When it comes to our life cover, you've got options

You can tailor your policy to suit you and your loved ones
Critical Illness cover

You can add critical illness cover to your Life Insurance policy for extra peace of mind

Adding Critical Illness cover to your insurance policy gives you:
  • Cover for 63 different conditions 
  • Up to £25,000 children’s critical illness cover at no extra cost
  • Cover available from £5 a month

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Awards and Recognition

We're pretty proud of our life cover

  • Moneywise Customer Service Awards 2013 to 2018
  • LifeSearch Protection Awards 2018


     - Best Overall Provider

     - Best Service Team - New Customers


  • Gold Standard Award 2016
Policy summary

Make sure you read the policy summary so you understand what you're buying.

You can get these and other documents from us in Braille, large print or audio by dropping us a line.

The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.

Buying Life Insurance is quick and easy