Life Insurance

If you apply for our Life Insurance or Life & Critical Illness Plan online from 19 May 2025 and we accept your application, you may be eligible to receive an e-Gift card up to the value of £250*, after we receive payment of your 6th monthly premium. This can be redeemed against many of the biggest brands. 

*The value of the e-Gift card will be based on the first monthly premium of the policy purchased.

The following terms and conditions will apply to this promotion: 

• The e-Gift card offer is only available to customers who apply for our Life Insurance or Life & Critical Illness Plan online directly from www.lv.com from 19 May 2025. If you apply by telephone via LifeSearch, via a Financial Adviser, or via any of our other online affiliate partners / comparison websites, you will not be eligible to receive an e-Gift card. 
• This offer is not available to cashback customers. Cashback customers are customers who receive a cash sum when they buy a LV=product via an LV= partner affiliate website. 
• If we decline or cancel your policy application then you won’t be eligible for this promotion. 
• The offer is only available to customers who have paid their 6th monthly premium in full on the date it is due. Customers will not be eligible for an e-Gift card if a monthly payment is missed or not paid in full on the date it is due. 
• If you have previously cancelled an LV= Life Insurance and/or LV= Life Insurance & Critical Illness plan you will not qualify for this offer. 
• If you are eligible to receive an e-Gift card, we will aim to send the e-Gift card via email within 28 days of us receiving your 6th monthly premium. Please allow time for delivery. We cannot send e-Gift cards via post so a valid email address will be required. 
• The e-Gift card will be sent from Edenred however we may change the incentive provider but we will not change the monetary value of the offer. 
• There will be a selection of e-Gift cards available to choose from using an online portal, each e-Gift card will be subject to their own terms and conditions and we reserve the right to amend the selection at any time.
• If you have not redeemed your e-Gift card within 90 days after the date the reward email is initially sent, you will no longer be able to redeem the e-Gift card. Please ensure that the email address [email protected] is added to your safe-senders list, in order to prevent any likelihood of the emails landing in the junk folder.  
• We may refuse entry into this promotion at our reasonable discretion. 
• We may cancel any e-Gift cards should we discover or have a reasonable suspicion that the terms of the offer are being abused. 
• One e-Gift card per policy sold, limited to two per household in a 12 month period. In the case of a joint policy, the e-Gift card will be sent to the first named policy holder. 
• No cash alternative will be offered and the e-Gift vouchers are non-refundable and non-transferable. 
• All terms and conditions also apply to partners, family and friends applying for this offer. 
• We have the right to change these terms and conditions or withdraw this offer at any time. 
• These terms and conditions are separate from your policy conditions which apply to your Life/ Life & Critical Illness Plan. 
• Entry into this promotion will be deemed to be your acceptance of these terms and 
  conditions.

The insurance industry has made great headway in improving access to insurance for individuals with pre-existing mental health conditions. It is as positive sign that the majority of people who disclose a mental health condition are able to find affordable insurance cover. At LV= we aim to make the process of applying for life insurance as simple as possible.

Find out more about how our application process works.