LV= have teamed up with KidStart so that you can save for your children when you buy life insurance.
Our life insurance is designed to give you peace of mind that your loved ones will benefit from a cash lump sum if you die during the term of the plan. This could be used to help pay off your mortgage or it could help pay for child’s care or provide financial support for their education.
All we ask is that you permanently live in the UK (not on a temporary work or study visa), you're aged 17 to 69 when your plan starts and your premium is at least £5 a month.
Exclusive offer for KidStart members.
Money paid into your account from KidStart as a reward when you buy LV= Life Insurance through KidStart.
Terms and conditions apply *
Hi, I'm Jon.
Let me tell you a little more about LV=
We're the largest mutual and friendly society in the UK, so when you take a policy with us, it means that you have a direct say in how we run our business.
You're at the heart of our decision making and that's something we're really proud of.
Back in 1843, we set out to provide life cover to help people save for their funerals and ease the burden on their families with this expense then they're gone.
And we're still doing this today, so you'll have the reassurance of knowing that you're part of a long history of providing financial security to our members.
As a customer, you'll become a member which gives you discounts on our car, home, pet and travel insurance.
As well as access to our free 24 hour member care line, for legal, health and medical enquiries.
We pride ourselves on being the most trusted and recommended life insurer, but dont just take our word for it.
"Quick, easy and dependable"
"Easy application, no misleading questions, value for money"
LV=, good value, great values
How much tax you pay depends on your personal circumstances. For details of how contributions and benefits from your policy will be taxed, please see the Key Features document. Any references we make to taxation are based on our understanding of current legislation and HM Revenue & Customs practice, which can change.
The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.