The lifestyle of your loved ones may be seriously compromised if you die. Help protect their future with some financial support if you died.
Hi, I'm Jon.
Let me tell you a little more about LV=.
We're the largest mutual and friendly society in the UK, so when you take a policy with us, it means that you have a direct say in how we run our business.
You're at the heart of our decision making and that's something we're really proud of.
Back in 1843, we set out to provide life cover to help people save for their funerals and ease the burden on their families with this expense then they're gone.
And we're still doing this today, so you'll have the reassurance of knowing that you're part of a long history of providing financial security to our members.
As a customer, you'll become a member which gives you discounts on our car, home, pet and travel insurance.
As well as access to our free 24 hour member care line, for legal, health and medical enquiries.
We pride ourselves on being the most trusted and recommended life insurer, but dont just take our word for it.
"Quick, easy and dependable"
"Easy application, no misleading questions, value for money"
LV=, good value, great values
The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.