Protect the ones you love with award-winning life insurance.
We can’t promise parenting will be an easy ride, but knowing your little (ahem) angels are financially protected should the worst happen to you, can give you the reassurance you need to concentrate on the people who matter most.
And with our award-winning cover starting at just £5 per month (or £7 when claiming cashback), peace of mind may be a lot easier to achieve than a peaceful home.
Here's the need to know so you have the full picture
Available to UK residents aged 17 to 79
You can choose the length to run between 5-45 years, but the policy must end before your 85th birthday
You can't claim under a terminal illness in the last 12 months of the plan
If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2017/18 to 2020/21)
We won’t pay a claim if you die as a result of intentionally taking your own life within the first 12 months of your policy
If you stop paying your premiums, you won't get any money back and your cover may stop
Increase options are available after marriage/civil partnership, divorce, birth of a child or mortgage increase. Sometimes we won't be able to offer you increase options, subject to guidelines within your policy conditions.
Make sure you read the policy summary so you understand what you're buying...
The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a financial adviser if you're not sure.
Cashback Terms and Conditions
Cashback is only available on policies purchased through this website. It is not available for purchases made by telephone or post.
LV= may not give cashback where we determine, or reasonably believe the terms of the cashback offer are being abused in any way. We may also not give cashback for anyone who has previously held an LV= Life Insurance, or similar policy with us, and cancelled it, or had it cancelled by us. We reserve the rights to reclaim any cashback given in such circumstances.
Cashback is paid once we have collected six consecutive months’ premiums and we have validated your application. We allow up to 2 months for validation so it can take up to 8 months from when you submit your application until you receive your cashback payment.
If you cancel your policy within six months your cashback will not be paid.
Your cashback will be paid directly through the affiliate website you have bought your LV= Life Insurance through. If you have any queries about your cashback, please contact your cashback site, not LV=.
This offer may be withdrawn or amended at any time.