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We don't currently offer any free gift with a Life Insurance purchase.

We did offer a choice from three complimentary free gifts with our Over 50 Life Insurance one month after the third premium payment has been received. This product has now been closed to new business. If you've taken an Over 50 Life Insurance and not had your gift yet, you can track your gift through our online form.

Over 50 Life Insurance existing customers

Back to Life Insurance general questions

Our life insurance application is quick and easy

Understand life cover

We've created lots of useful information to guide you through the process of finding which life insurance product is right for you.

Find out more about life cover

Why choose LV=

An insurance provider you can trust established in 1843.

  • 97% of claims paid in 2016
  • UK's largest friendly society

Policy documents

  • Policy summary
  • Policy conditions

View policy documents


From what's covered, ways to get set up or even how to claim, our library of FAQs can help.

View our Life Insurance FAQs