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Our investment advice service can help plan your future and is for you if you...

  • Are looking to outperform interest rates on bank based cash deposits
  • Have a minimum amount of £15,000 to invest, or
  • Have existing investments of £25,000 either with LV=or other providers
  • Can set aside some of your investment for 5 years
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Customer case study - Existing investor

Here's an example of how we helped an existing LV= customer to take a more cautious investment approach for a steadier investment journey, helping to secure the profit accumulated over the last 12 months. This isn't an actual client, but has been written to provide you with an idea of how we can help people in similar circumstances.

An existing LV= investor

An existing LV= investor

Joan, aged 62

Joan has been an LV= member for many years, she took out an 'LV= with-profit bond' in 2001, held in her name only, and arranged on a non advised basis, as she was confident of her understanding of investments.

Although she didn't have any specific plans or a specific time period in mind when she made the investment, her objective at that time was to invest her money where it would have the potential to work harder than just leaving it in a deposit account with a bank or building society.

In 2013 Joan contacted LV= to ask some general questions about her investment. During the conversation we established that although she was pleased with the bond's performance, her circumstances had changed over the last 12 years.

She was now...

  1. More cautious about money
  2. Anxious about losing the profit she had made so far
  3. Concerned about how easy it would be for her husband to deal with getting this money, if she passed away before him.

So, after a full review of her financial position we believed there was benefit in changing the way we looked after Joan's money going forward.

This is how we helped Joan

  1. We made a recommendation to close her existing 'LV= with profit bond' and set up a new 'LV= with profit bond'
  2. She continued to benefit from being an LV= mutual society member
  3. We moved her existing bond into joint names with her husband for simplicity
  4. We also included a guarantee, which means that Joan's bond will be worth at least the amount of the investment at the end of the guarantee term, less any withdrawals paid out.

Joan was really pleased with this outcome as she had previously been anxious about losing the profit that she'd previously made through her investment with LV=. The adviser gave a simple explanation of everything and helped to guarantee the amount being invested, securing the profit that Joan had accumulated over the past 13 years.

Paying for advice

Getting the right financial advice is very important. We're proud of the quality of service that our professionally qualified advisers provide. And you can benefit from their expertise too.

Our goals are

    • To provide you with the right investment to match your needs and circumstances.
    • To refer you to someone who can help if we're unable to.
    • To review any financial products you've taken out with us every year, to make sure they still meet your needs.
    • To communicate with you in a clear way to empower you to make an informed decision.

You can phone us on

You can phone us

0800 756 8516
18001 0800 756 8516

Lines are open from
9am - 5.30pm Mon to Thurs
9am - 5pm on Fri.

We may record and / or monitor calls for training and audit purposes.

Meet our advisers

The advice and guidance we provide ensures the customer enjoys the peace of mind and reassurance that they're doing the right thing.

Meet our advisers

Customer case studies

Here you can find some case studies designed to give you an idea of how we could help people like you.

Customer case studies

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Looking for a retirement plan that suits you? Follow this link to see what options are available through LV=.