LV= Broker hires Sam Dansey to lead Home Underwriting

    The broker division of major personal lines insurer LV= General Insurance (LV= GI) has appointed Sam Dansey to lead its home underwriting team. Sam’s role will involve managing the development and distribution of personal lines home insurance products through the insurer’s broker channel, as well as defining and implementing a strategy to meet its growth ambitions.

    Sam joined the business at the beginning of the month and will report into Michael Lawrence, Distribution and Underwriting Director for LV= Broker. Prior to joining LV=, he worked at Flood Re for five years as Head of Operations and Market Relations.

    Michael Lawrence, Distribution and Underwriting Director for LV= Broker comments: “It’s great to bring new talent into the organisation, and the knowledge and experience Sam brings will be instrumental to continue our growth in the home insurance broker market.

    Sam and his team will ensure we’re building and strengthening the home products we currently offer to brokers, but also explore niche product lines to further establish our market position. It’s an exciting time, and I’m thrilled to have Sam on board.”

    Sam Dansey added: “I’m really pleased to be joining LV= Broker and leading the Home Underwriting function here at what is a changeable time for the market.  I look forward to the developments we’ll be making with the rest of the LV= team and in collaboration with our broker partners on LV=’s journey to becoming the leading personal lines insurer in that market.

For further information:

Natasha King
Senior Press Officer, General Insurance
07443 237651