Press release

LV= General Insurance appoints Corporate Responsibility Director

LV= General Insurance (LV= GI) has today appointed Rodney Assock as its new Corporate Responsibility Director with immediate effect, reporting to Sharon Juleff, People Director for LV= GI. 

As part of his new role, Rodney will be responsible for delivering the Corporate Social Responsibility (CSR) strategy for LV= GI and defining how the company can better operate in an ethical, environmentally-friendly and sustainable manner. As part of his role, Rodney will also take responsibility for the diversity and inclusion (D&I) strategy. Since becoming a standalone business in January 2018, all CSR and D&I activity for LV= GI had been managed by a number of steering committees and the appointment of a Corporate Responsibility Director will result in all activity being integrated together.   

Rodney has been with LV= for 13 years and in that time has held a number of roles, including  Operational Services Director where he was instrumental in creating the new company values for the business. 

Commenting on his appointment, Sharon Juleff said: “Increasingly, we’re seeing that customers want to buy products and services from companies who share their values and that also have a strong societal purpose. I’m a firm believer that LV= GI’s culture and our values set us apart from our competitors and I’m incredibly proud of what our people do every day to help our customers. Over the years, we’ve also worked hard to support our local communities and also focus on D&I. With consumer expectations changing though, it’s now crucial that we bring all the positive work we’ve been doing under one umbrella and I know Rodney will do a fantastic job of taking our CSR and D&I work to the next level.”

Rodney Assock added: “I’ve seen first-hand how much passion there is for CSR and D&I within LV= GI, so I’m looking forward to working with our people to drive forward our CSR and D&I strategy. Sustainability is an incredibly important issue to our customers and I’m excited by the opportunity that LV= GI has in putting forward its social purpose and making a real difference in the communities in which we operate.”


About Liverpool Victoria General Insurance Group Limited

Liverpool Victoria General Insurance Group Limited (LVGIG) is an LV= branded strategic partnership between LV= and Allianz Holdings Plc, following the sale of a 49% stake in LV=’s General insurance business on 28th December 2017, creating one of the UK’s largest personal insurers with around £1.6 billion annual premium income and serving over 5 million customers.

LVGIG is a holding company employing over 3000 staff and incorporating two regulated insurance companies. Liverpool Victoria Insurance Company Limited (LVIC), registered in England and Wales number 03232514 and Highway Insurance Company Limited (HICO), registered in England and Wales number 03730662, both registered at County Gates, Bournemouth, BH1 2NF are part of the Liverpool Victoria Group of companies and are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. (LVIC FRN number 202965 and HICO FRN number 202972).

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies.

Kaidee Horton
Head of Corporate Communications (General Insurance)
07738 274 568