press release

LV= General Insurance appoints Barry Smith as Senior Independent Director

LV= General Insurance, the UK’s third largest car insurer, has appointed Barry Smith as Senior Independent Director, subject to regulatory approval. He will join the Board on 01 November and will be a member of the Audit, Risk and Nomination and Remuneration Committees.

Barry brings extensive experience from across both the insurance and insurtech industry, having previously been chief executive and non-executive director at Ageas and now chair for NEOS, the connected home insurance service. 

In addition to his role at NEOS, Barry is also a non-executive director at Uinsure, a B2B general insurance provider that principally deals with IFA’s and mortgage brokers.

Commenting on his appointment, Alan Cook, Chairman for LV= General Insurance, said: “Having spent over 20 years working in insurance, Barry has an exceptional understanding of the insurance industry and I’m in no doubt that he’ll contribute a significant amount to our business. Barry’s experience working with insurtechs will also be extremely valuable, particularly at a time when we’re transforming our own digital capabilities. I’m very pleased to welcome Barry to the Board and look forward to working with him.”

About Liverpool Victoria General Insurance Group Limited

Liverpool Victoria General Insurance Group Limited (LVGIG) is an LV= branded strategic partnership between LV= and Allianz Holdings Plc, following the sale of a 49% stake in LV=’s General insurance business on 28th December 2017, creating the UK’s third largest personal insurer with over £1.7 billion annual premium income and serving over 6 million customers.

LVGIG is a holding company employing over 3000 staff and incorporating two regulated insurance companies. Liverpool Victoria Insurance Company Limited (LVIC), registered in England and Wales number 03232514 and Highway Insurance Company Limited (HICO), registered in England and Wales number 03730662, both registered at County Gates, Bournemouth, BH1 2NF are part of the Liverpool Victoria Group of companies and are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. (LVIC FRN number 202965 and HICO FRN number 202972).

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies. 

Kaidee Horton
Head of Corporate Communications (General Insurance)
07738 274 568