Let’s talk about how we use cookies and how you can manage or delete cookies on your browser
Our cookies don’t store sensitive or personal information like your name, address or payment details, they simply remember your preferences and help us gather information anonymously about how our web pages are performing.
You can manage your cookie settings using the link below.
For guidance on how to restrict or delete cookies on your browser please see our page on how to manage cookies on your computer.
See the list of cookies we use on our websites below.
Some cookies are set by LV= GI (“first party cookies”) whereas others are set by third party companies (“third party cookies”).
Third party cookies are cookies placed by our approved business partners from a different website, for example, where a page has embedded content from other sites, you may be sent cookies from these websites. We don’t control the setting of third party cookies and recommend you check the privacy and cookie policies of those websites for information about them and how to manage them. We can’t accept any responsibility for any content contained in these third party websites
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Performance cookies
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Cookie name | Host | Duration | Type | Cookie purpose |
_ga | .lv.com | 2 years | 1st party |
These cookies are associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. These cookies are used to distinguish unique users by assigning a randomly generated number as a client identifier. They are included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
_gac_<property-id> | .google.com | 90 days | 3rd Party | This cookie contains campaign related information for the user. |
_gac_gb_<container-id> | .google.com | 90 days | 3rd Party | This cookie contains campaign related information. |
_gat |
.google.com | 1 minute | 3rd Party |
This cookie is used to read and filter requests from bots. |
_gat_gtag_UA_XXXX | .lv.com | End of browser session | 1st party | This cookie is used to store a unique user id |
_gcl_au | .lv.com | Persistent | 1st party | This cookie us used to store and track conversions |
_gcl_au | .google.com | 3 months | 3rd Party | This cookie is used by Google Analytics to understand user interaction with the website |
_gid | .lv.com | 24 hours | 1st party | This cookie is used to store and count pageviews. |
_Rwbf | .bing.com | 1 year | 3rd Party | This cookie is used for advertisement tracking purposes |
1P_JAR |
.google.co.uk | 1 month | 3rd Party | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. |
CONSENT | .google.co.uk | 2 years | 3rd Party | Google/YouTube sets this cookie and registers anonymous statistical data. |
da_intState | .decibelinsight.net | Session | 1st party | This cookie allows us to monitor and review your journeys on our site/platform, to provide us with insights on how to improve your on-site experience. |
da_lid | .lv.com | 12 months | 1st party | This cookie allows us to monitor and review your journeys on our site/platform, to provide us with insights on how to improve your on-site experience. |
da_sid | .decibelinsight.net |
Session |
1st party | This cookie allows us to monitor and review your journeys on our site/platform, to provide us with insights on how to improve your on-site experience. |
DV |
.google.com |
Session |
3rd Party | Purpose: Used to collect information about how visitors use the site. This cookie enables the collection of information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
NID |
.google.co.uk |
6 months |
3rd Party | This cookie contains a unique ID used to remember your preferences and other information such as your preferred language, how many search results you prefer to have shown on a results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on. |
SRCHHPGUSR |
.bing.com |
29 days |
3rd Party | Allows us to track the effectiveness of campaigns |
Targeting cookies
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Cookie name | Host | Duration | Type | Cookie purpose |
] | .bing.com | Session | 3rd Party |
This cookie is used to retarget website visitors via Bing |
_tq_id.TV-8181720972-1.2519 | www.lv.com secure.lv.com |
2 years | 1st Party | This cookie is used to measure reach and impressions. |
_uetsid | .lv.com | Session | 1st Party | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
_uetvid | .lv.com | 1 year | 1st Party | This cookie is used to track and store visits across websites |
_uetmsclkid | .lv.com | 3 months | 1st party | This cookie is used to improve the accuracy of conversion tracking. |
BCP | .bing.com | 1 year | 3rd party | This cookie is used for advertisement tracking purposes |
IDE | .doubleclick.net | 1 year 24 days | 3rd Party | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
ipv6 | .bing.com | Session | 3rd Party | This cookie helps us to target and track performance of advertising campaigns on the Bing advertising network. |
MUID | .bing.com | 1 year | 3rd Party | Identifies unique browsers to Microsoft sites. It is used for advertising and site analytics |
OGPC | .google.co.uk | 1 month | 3rd Party | These cookies are used by google to store user preferences and information while viewing Google mapped pages |
SRCHD | .bing.com | 13 months | 3rd Party | This cookie collects information to enable the serving of relevant ads across the Bing network |
SRCHS | .bing.com | Session | 3rd Party | |
SUID | .bing.com | 1 day | 3rd Party | |
USRLOC | .bing.com | 13 months | 3rd Party |