What we do with cookies

Here's what we do with cookies and why

What we do with cookies


We use cookies to make our site easier to use and to analyse (anonymously) how well it's performing so that we can continually improve it. We don't use cookies for any type of advertising. 

Our cookies policy

Our cookies don't store sensitive or personal information like your name, address or payment details: they simply remember any of your preferences and help us gather anonymous information about how well our web pages are performing.

If you prefer to block, restrict or delete cookies from www.lv.com/commercial or any other website, you can use your browser to do this. Please see our page on how to manage cookies on your computer.

The cookies we use

Here are the types of cookie we use, what they're used for and some examples of how we use them.


Strictly necessary cookies

These cookies are essential for you to use our website. An example from our website is:

Cookie name Cookie purpose

This cookie (and others like it) are session cookies that allow our site to remember selections you make from page to page, like when you fill out a form.

It will be deleted when you close your browser.


Performance cookies

These cookies collect information about how visitors use our website, like which pages visitors go to most often, how long they stay on them and if they get error messages. These cookies don't collect information that can identify a visitor; all information collected is anonymous and we only use it to improve how our website works. Some examples from our website are:

Cookie name Cookie purpose

Enables the function of our web analytics software provided by iJento. This software collects information about how visitors use our site. The data stored by these cookies never show any confidential information.

Enables the function of Google Analytics software. Like iJento, this software helps analyse visitor information (including the browser and device they're using). The data stored by these cookies never show any confidential information.
svid Used to track how effective our online campaigns (like banner advertising) are.


Functionality cookies

These cookies allow our website to remember choices you make and provide enhanced, more personal features. They may also be used to provide services you have asked for like watching a video. The information these cookies collect is anonymous and they can't track your browsing activity on other websites.

We don't use functionality cookies on www.lvbroker.co.uk


Targeting (or advertising) cookies

Cookies like these are typically used by websites to deliver targeted adverts based on browsing habits.

We don't use these cookies on: www.lvbroker.co.uk


Third party cookies

When you visit www.lvbroker.co.uk you may notice some cookies that aren't related to our website. If you go on to a web page that contains embedded content, like videos from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, but you can check these third-party websites for more information about their cookies and how to manage them.



For more information on the cookies used on our website

You can write to us at:
LV= General Insurance Digital Team 
Frizzell House County Gates
Bournemouth BH1 2NF