Green Heart support

Helping people live more confident lives

Our mission

We want to make more people, more confident, more of the time. 

  • Back in June 2017 we launched Green Heart support which is our way of providing help and support to our customers and members who are going through some of life’s toughest challenges, giving them confidence when they need it most.
  • Sometimes life can throw us a curveball and our confidence takes a hit. Green Heart support is all about bettering the lives of the people that trust us to look out for them – they’re at the heart of everything we do.

Our customers and people

Making it feel special

What our customers and members have said

  • "Thanks a million for the lovely gift that you sent. It was a very nice surprise for me and my wife Joan. We liked it very much.
  • "I just wanted to say thank you for the kind gesture of sending the vouchers, it was very thoughtful."
  • "It is wonderful that people still have wonderful thoughts and ideas so that others may benefit and have a great day. I thank you all from the bottom of my heart."

What our people think

  • "I think it is an amazing thing for a company as large as ours to go the extra mile when it matters most." - Hayley, talks to our customers every day.
  • "Helping a mum caught up in the Manchester Bombing is what makes me proud to work for LV= and puts everything else today into perspective." - Amanda, Manager in our contact centre.

How does LV= Green Heart support work?

Because of the nature of our business we sometimes hear stories where our customers and members are going through a challenging or stressful time. 

We empower our customer service teams to trigger support when they identify customers who are in real need. 

We want our employees to feel that, by working for LV=, they are part of a business that makes a difference to thousands of lives each year and are the ones that know more than anyone the tough situations our customers can find themselves in. Where our people identify that a greater level of support is needed, or when members apply directly, we have an internal committee to help decide how we can best help.